Canon Marketing Japan Launches New CM Featuring Actor Wakana Matsumoto

Canon Marketing Japan Unveils New Commercial Featuring Wakana Matsumoto

In a brilliant collaboration, Canon Marketing Japan (Canon MJ) has released two new commercials titled "Dialogue: Video DX Solutions" and "Dialogue: Healthcare DX". These commercials feature actress Wakana Matsumoto and Canon MJ President Masachika Adachi, who engage in discussions about the future of work and the innovative solutions Canon MJ is developing.

Set for a November 12, 2025 release, the commercials highlight the vision of Canon MJ as it prepares for a predicted reduction in the working-age population by about 20% by 2040—a situation referred to as the "8掛け社会" or "8-Hit Society." This term captures the impending issue of labor shortages due to Japan's declining birth rate and aging population. Canon MJ aims to transform these challenges into opportunities through collaboration between humans and AI, ultimately seeking to create a vibrant future.

Canon MJ has been airing an inspiring corporate ad campaign since September 2024, with a catchy slogan encapsulating its mission: "C" for Canon, "M" for a thrilling future, and "J" for achieving it together. This embodies their commitment to solving social challenges while crafting a hopeful and joyous future.

During the new commercials, Matsumoto inquires, "How will the future look in the 8-Hit Society?" Adachi responds that they will need to change work methods and systems in anticipation of a decreasing workforce. The commercials emphasize Canon MJ's proactive approach to this future, utilizing IT and video solutions to create novel work systems through the partnership of people and AI.

In "Dialogue: Video DX Solutions", the commercials delve into the capabilities of AI camera technology. By integrating network cameras with AI, businesses can prepare for labor shortages by enhancing operational efficiency and optimizing processes. This innovative video solution enables companies to employ captured footage in ways that reduce the need for human labor while ensuring operational sustainability.

Meanwhile, "Dialogue: Healthcare DX" showcases the usage of a face recognition card reader alongside an electronic medical record system. These advanced medical solutions, provided by Canon ITS Medical Co., Ltd., aim to reduce patient wait times and alleviate workload demands on healthcare staff.

Canon MJ continues to push forward with its commitment to leveraging its technological expertise in cameras and IT solutions. By merging these advancements with marketing strategies, they are determined to make a meaningful impact towards achieving their vision of "an incredibly exciting future."

These captivating commercials are set to be broadcast on TV Tokyo's "News Morning Satellite" from November 12 and on taxi signage in central Tokyo from November 17 to November 23.

Dialogue Summary: "What Will the 8-Hit Society Look Like?"

Adachi: Thank you for joining me again for this dialogue. How did you find the filming process?

Wakana: It was a thrilling experience as I represented working individuals in a business attire, which helped me get into character.

Adachi: This past year has been a significant one for you, hasn’t it?

Wakana: Yes! I've had the opportunity to star in a medical drama, and every project has been a learning experience. I’m looking forward to gaining insight from Canon MJ’s initiatives today for my character development.

Adachi: Speaking of the 8-Hit Society, are you familiar with the term?

Wakana: I have encountered it in the news.

Adachi: Japan's population is declining, and by 2040, the working age population is projected to shrink to approximately 80% of the current figures due to the acceleration of aging population and lower birth rates.

Wakana: That's alarming.

Adachi: With this reality approaching, we need to transform our work styles and systems. For instance, our combination of cameras and AI can aid sectors like construction and manufacturing by significantly reducing manpower requirement. By deploying cameras in various locations, we aim to streamline operations through centralized image data management.

Wakana: The collaboration between AI and human labor is beneficial for both productivity and safety. It gives me hope for a bright future.

Adachi: With the revision of the Electronic Books Preservation Law in 2022 accelerating digitalization, we are also providing a service called "Digital Work Accelerator" to facilitate the management and utilization of electronic documents and increase efficiency through AI.

Wakana: This suggests a willingness to embrace the idea of delegating certain tasks to AI, doesn’t it?

Adachi: Absolutely! Moreover, we are enhancing customer service efficiency using video solutions in areas requiring human interaction. Remote service capabilities can enable a single staff member to assist customers across multiple locations while also improving customer satisfaction with tools like visit sensors and language translation functionality.

Wakana: These technological solutions genuinely help inbound customers.

Adachi: Likewise, in healthcare and caregiving, Canon MJ contributes significantly through IT solutions.

Wakana: I felt this firsthand in my medical drama where IT aided teamwork among healthcare professionals.

Adachi: The ability to quickly share patient information is essential. We provide various facilities with systems like electronic medical records, monitoring functions featuring cameras, and nurse call systems, thus supporting the infrastructure of the medical and caregiving fields.

Wakana: When doctors and nurses are unburdened, the overall quality of healthcare improves.

Adachi: Understandably, many customers express anxiety regarding the arrival of an 8-Hit Society. Thus, facilitating immense job satisfaction and enjoyment is our mission.

Wakana: Transforming existing challenges and uncertainties into hope is vital, and it necessitates a shift in perspective.

Adachi: You also provide hope through your work, and I am enthusiastic about your future projects.

Wakana: Thank you so much for your kind words!

Adachi: Let's work towards realizing an incredibly exciting future together!

For more on Canon MJ’s commercial efforts, visit the branding page.

New Campaign Launches - Additional Details:
The new cycles of the campaigns will unveil commercials focusing on the Video DX Solution and Customer Service DX initiatives. More details on AI’s integration into operational contexts and how these technologies drive transformation will be explored further.