QROCO Launches Stylish Handkerchief Brand Aven with Unique Designs

Introducing Aven - A Fusion of Style and Meaning

On April 15, 2026, QROCO Co., Ltd., based in Shinagawa, Tokyo, will unveil its unique handkerchief brand Aven through its official online store. This collection launches with five distinct designs, showcasing the creative talents of graphic artist MIHO MURAKAMI.

The Concept Behind Aven

Aven was birthed from a straightforward desire: to create handkerchiefs that people genuinely want. Its motto, "A touch of wit, for everyday life," encapsulates the brand's vision of injecting subtle humor and elegance into daily routines. The name Aven elegantly marries three profound words: the English avenue (path), the haven (comfort), and the Japanese word for connection, EN.

Aven handkerchiefs are not merely for drying hands; they symbolize personal tokens that evoke feelings of joy and comfort during various life moments. Whether it’s a gentle reminder on a challenging day or an accessory that adds charm to an outfit, Aven is dedicated to becoming a cherished item in one’s life.

Quality Meets Creativity

Each Aven handkerchief is crafted from 100% cotton, ensuring a luxurious feel while embodying a sense of playful sophistication. The large size of 53x53 cm allows for versatile styling options—use it as a fashionable accessory, a bag embellishment, or a classic handkerchief. The designs, rich with underlying messages, invite users to connect with their deeper meanings and promote a sense of positivity.

The brand's producer, Ryota Yoshimura, gathered inspiration during the pandemic when he began collecting handkerchiefs and sharing them with friends. This act of sharing sparked the ambition to produce not just aesthetically pleasing, but meaningful handkerchiefs. After exploring numerous artists, MIHO MURAKAMI emerged as the perfect partner for this creative journey.

Collaborating Artist: MIHO MURAKAMI

MIHO MURAKAMI is a renowned graphic artist known for her unique blend of analog and digital techniques, often featuring animals as primary subjects. Her work, characterized by an emotional resonance, includes collaborations with numerous fashion brands and visual presentations at international events like the Dubai Expo 2020. Currently, she is also showcasing her talents at Isetan Shinjuku, with a spring-themed window display, BLOOMSCAPE, which captivates passersby with its vibrant floral and animal motifs.

Launching Collection: Five Unique Designs

Aven’s inaugural collection features five thoughtfully designed handkerchiefs:

1. Even strength takes a break. - A reminder that even the strongest need rest.
2. I read the room. I dress my way. - Emphasizing individuality amidst societal norms.
3. Being the same is boring. - Celebrating uniqueness and personal expression.
4. A little risk tastes better. - Encouraging a touch of audacity in everyday life.
5. Love is sweet. Love cheats. - A playful take on the complexities of love.

All handkerchiefs are priced at ¥4,290 (including tax) and are made in Japan.

About QROCO Co., Ltd.

Founded on February 13, 2023, by Ryota Yoshimura, QROCO focuses on various types of management support, organizational development, and human resource development. Their commitment to quality and creativity can be seen in every product they develop.