Unlocking New Revenue Streams: Innovative In-store Marketing with Video and MEO

The world of retail is undergoing a dramatic transformation as businesses increasingly embrace digital technologies. With the rapid shift in consumer expectations and intensified competition, retail owners are finding it challenging to attract customers and generate revenue through traditional means. To address these pressing issues, PLAY Corporation, based in Shibuya, Tokyo, is excited to announce a free online seminar on May 27, 2025, at 13:00 JST. This seminar, co-hosted with WeBridge, will explore the revolutionary strategies in in-store marketing by utilizing video sales and MEO (Map Engine Optimization) to uncover new revenue opportunities.

Seminar Overview

In the era of digital transformation, many retail businesses are grappling with how to increase foot traffic and boost sales. The diversification of consumer needs and the rise of competition are prompting business owners to seek out innovative solutions. During this seminar, we will introduce cutting-edge marketing techniques centered on the trending concepts of video sales and MEO strategies.

At this event, PLAY will present practical and easy-to-implement methods for incorporating video sales into your business strategy. Effective ways to kickstart this revenue stream, as well as tips for successful monetization, will also be shared. This is a fantastic opportunity for store owners to learn how to leverage visual content to maximize their marketing reach.

WeBridge will supplement the seminar with actionable insights on improving your search ranking on Google Maps—a crucial factor for driving local traffic. Discover practical ideas that can generate new sources of revenue and hear about real-world success stories to understand the practical application of these strategies.

This seminar is ideal for any retail business owner looking to:

- Increase Customer Footfall: Learn effective ways to attract more customers to your store.
- Explore New Revenue Models: Uncover innovative monetization strategies tailored for today's market.
- Leverage Video and MEO: Understand how to effectively use video content and MEO to enhance your marketing efforts.

It doesn’t matter if you’re in retail, food service, or any other direct consumer sector; these insights will prove invaluable in ensuring your business remains competitive and profitable.

Event Details

- Date: May 27, 2025
- Time: 13:00 – 14:00 JST
- Platform: Online (via ULIZA platform featuring a simulated live broadcast)
- Cost: Free

Spaces are limited, so make sure to register in advance. This is an excellent chance to equip yourself with the knowledge and tools you need to thrive in the evolving retail landscape.