ADK Marketing Solutions Launches D2C Business Growth Challenge in Hokkaido

ADK Marketing Solutions, headquartered in Minato-ku, Tokyo, is collaborating with Hokkaido Broadcasting, based in Sapporo, to launch the "D2C Business Growth Challenge in Hokkaido." This initiative, in partnership with Hokkyo Bank and supported by Hokkaido and the city of Sapporo, aims to help local businesses expand their e-commerce and online sales channels.

The Japanese e-commerce market is currently valued at approximately 24 trillion yen, maintaining its significance as a vital sales channel. However, the physical retail landscape has been experiencing a resurgence since the COVID-19 pandemic, leading to a slowdown in growth speeds for many e-commerce businesses. Particularly for local companies, while many are successfully establishing their own online shops, they often struggle to achieve meaningful sales despite having potentially lucrative products. This trend underscores the pressing need for regional enterprises to enhance their competitiveness and increase revenue.

ADK Marketing Solutions recognizes these challenges and has made it a priority to support local businesses in navigating the complexities of D2C marketing. This program is a continuation of the "D2C Business Growth Challenge" initiatives previously held in Miyagi Prefecture in 2021 and Fukushima and Yamagata Prefectures last year. For this year, the focus is on Hokkaido, aimed at companies looking to strengthen their D2C and e-commerce strategies.

The program combines the unique strengths of Hokkaido Broadcasting, the first private broadcaster established in Hokkaido in 1951, which possesses robust local knowledge, content creation capabilities, and marketing expertise from ADK MS. Selected companies will engage in test marketing and receive a year-long consultation aimed at developing sustainable sales mechanisms to enhance their market presence.

Through this initiative, we aim to create successful D2C business models that can serve as benchmarks for other regional businesses, thus contributing to the overall revitalization of the e-commerce ecosystem in Hokkaido.

Application Details for the D2C Business Growth Challenge in Hokkaido

Eligibility Criteria

- Companies headquartered in Hokkaido.
- Enterprises aiming to expand their e-commerce sales and revenue.

All criteria must be met for eligibility.
Established businesses are eligible, but startups with viable product offerings can also be considered.

Application Process

Interested parties should attend an online information session scheduled for July 7 (Monday) and August 7 (Thursday), 2025. Following the session, applicants must submit an entry form provided by the administrative office by August 29, 2025.

Online Information Sessions

- Dates:

- July 7, 2025, ① 10:00-11:00 ② 14:00-15:00
- August 7, 2025, ③ 13:00-14:00 ④ 17:00-18:00

- Platform: Online (Zoom)
- Registration: Please register via the following URL (registration closes the day before each session):

Online Registration Link

About ADK Marketing Solutions

ADK Marketing Solutions provides comprehensive solutions across various marketing domains, emphasizing full-funnel delivery. The initiative “ADK CONNECT,” launched in 2021, drives their digital and data-driven marketing endeavors, which involve a collaborative team of specialists dedicated to enhancing client business outcomes through valuable customer experiences.