RumChata Partners with Jessi Ngatikaura for the Spiked Dirty Soda Trend

RumChata Teams Up with Jessi Ngatikaura for a Refreshing Summer Campaign

RumChata, the renowned liqueur inspired by horchata and made with a delightful blend of Caribbean rum, creamy dairy, and cinnamon, is making waves this summer with an exciting new initiative. They've partnered with popular reality star and digital creator Jessi Ngatikaura to introduce the "Spiked Dirty Soda Squad" campaign, urging fans to put their creative spin on the trending Dirty Soda phenomenon.

The campaign kicks off today and will continue until June 27, allowing adults aged 21 and older to jump in on the fun through an engaging Instagram contest. Participants will have the chance to showcase their innovative take on the Dirty Soda trend and compete for the grand prize: a memorable weekend trip to Salt Lake City, known as the birthplace of Dirty Soda. The chosen winner, along with two of their friends, will partake in activities that include content creation opportunities, brand experiences, and even a hairstyling session with Jessi herself!

What Is Dirty Soda?

Dirty Soda is a delightful concoction that combines soda, flavored syrup, and cream, and its popularity has skyrocketed, leading to over 700,000 mentions across platforms like TikTok. Pinterest even spotlighted it in their 2025 trend predictions, underscoring its rapid ascent into mainstream culture. With its creamy richness and the nostalgic warmth of cinnamon-vanilla, RumChata provides the perfect backdrop for this delicious trend, enabling fans to elevate their Dirty Soda experience with a simple twist: just mix chilled soda (be it cola, cream soda, or root beer) with RumChata poured over ice to create a refreshing blend.

Brandon Lieb, Vice President at Spirit of Gallo, describes the collaboration as a timely opportunity to add a fun variation to a beloved drink. He says, "Dirty soda has become a full-on cultural phenomenon, and we saw the perfect chance to give it a ‘spiked’ twist with RumChata. Partnering with Jessi—who has been part of the trend since its inception—adds an extra layer of fun, flavor, and a touch of irreverence to this now-iconic drink."

How to Join the Squad

To enter the contest, fans are encouraged to share their own take on the spiked Dirty Soda by commenting on the official post by RumChata and Jessi on Instagram. Participants are asked to provide their recipe, a catchy tagline for their creation, and a brief note on why they deserve to be part of Jessi’s squad. They must use the hashtag #RumChataContest to ensure their entry is counted. The contest will run until June 27, leaving ample time for individuals to craft and submit their unique recipes, which could range from inventive flavors to creative ingredient combinations.

Jessi Ngatikaura expresses her excitement for this campaign, sharing her own long-standing love for Dirty Soda. She says, “I’ve been obsessed with dirty soda for years—it’s my go-to. Teaming up with RumChata to ‘spike’ the trend just made sense. It’s fun, unexpected, and totally delicious.”

For those who aren’t selected as winners, there's still a chance to join in on the experience by recreating a version of Jessi's signature Dirty Secret Soda at home, which combines classic cola with a generous shot of RumChata. Additional recipes and inspiration are available on the official RumChata website (www.RumChata.com) and their Instagram page (@RumChataOfficial).

Notably, entries are open only to residents of the United States (excluding Alaska, Hawaii, Utah, and Virginia) who are 21 or older. There is no purchase necessary to participate, and legal terms will apply. The competition is geared towards engaging a community eager to share their own interpretations of a beloved beverage.

RumChata, established in 2009 and now the second-best-selling cream liqueur on the market, prides itself on blending high-quality Caribbean rum with premium dairy cream and flavorful spices to create a drink that's both versatile and indulgent. The brand not only offers smooth shots perfect for any occasion but also opens the door to creative cocktail possibilities, making this summer campaign an exciting way to engage with its community and tap into the vibrancy of contemporary drinking trends.

Overall, RumChata’s innovative partnership with Jessi Ngatikaura exemplifies their commitment to staying relevant and connected with fans, proving that the world of spirits is ever-evolving and full of delightful surprises.