Exciting Updates on the Yakuza Series Game Streamer Support Project

SEGA Launches Yakuza Series Game Streamer Support Project

SEGA has officially named the participants for the first phase of its game streamer support initiative, dedicated to promoting the Yakuza series through gameplay videos. The company has also opened applications for the second phase starting today, February 20, 2026, which will run until March 8, 2026.

As part of the Yakuza series’ 20th-anniversary special projects, the initiative aims to encourage game streamers to elevate the Yakuza brand through their content. Those who participate and meet certain criteria will have the chance to earn a spot in the upcoming titles developed by Ryu ga Gotoku Studio.

First Phase Winners Announced

After a rigorous selection process, four game streamers were chosen to join the first phase of the project:

1. HIKARU SHIDA @SHIDAtube
Active professional wrestler with a channel that features bilingual game livestreaming in both English and Japanese. Known for entertaining challenges every Saturday!

2. Mugi Ch.晴れのちむぎ
An enthusiastic Yakuza fan who contracts their excitement into gameplay. They aim to connect deeply with the emotional narratives of the Yakuza series, a personal passion.

3. じわじわゲームス
A streamer inspired by the heartwarming and sometimes heartbreaking stories within the Yakuza universe, posting gameplay to spread the series' emotions to a wider audience.

4. ひやぞーちゃんねる(＾ひ＾)
With 14 years of experience in the Yakuza universe, this streamer shares their journey while celebrating favorite characters and iconic moments from the games.

The Project Goals

The goal of the Yakuza Game Streamer Support Project is to provide a platform for content creators who will share the excitement and unique experiences of Yakuza through their channels. Participants must not only post videos but also fulfill a set of challenges to advance in ranks labeled Bronze, Silver, and Gold based on the quality and engagement of their content.

Achieving the top rank, Gold, allows participants the privilege of appearing in future Ryu ga Gotoku Studio titles. They will not be able to choose the specific role or type of appearance but will be credited in the game's end credits, offering a significant incentive for aspiring streamers.

How to Participate

To be eligible to apply, streamers need to have over 5,000 subscribers and must post at least two related videos during the application period. Alternatively, they can also achieve specific view count metrics on their Yakuza content.

Special Ambassadors for the Project

Joining this initiative as special ambassadors are renowned streamers kson and ドグマ風見. Both have expressed their dedication to further promoting the Yakuza brand, sharing their excitement through this unique opportunity.

The Legacy of Yakuza

The Yakuza series, launched in 2005, explores the complexities of modern Japanese life through tales of love, betrayal, and the underworld. With over 27.7 million copies sold worldwide, it stands as a landmark title in interactive entertainment, appealing to adult audiences with its rich narratives and character development.

To learn more about the project or to apply, you can visit the official Yakuza Series Game Streamer Support Project website here.

This initiative not only celebrates the series' legacy but also opens the door for new talent in the gaming community and stands as a testament to SEGA's ongoing commitment to its fanbase.