#USA #Brooklyn #fan engagement #Brooklyn FC #SQWAD

Brooklyn FC and SQWAD: A New Era of Fan Engagement

In an exciting development for soccer fans and sports enthusiasts alike, Brooklyn Football Club (Brooklyn FC) has recently announced a partnership with SQWAD, a pioneering platform in fan engagement solutions. This collaboration is set to transform the fan experience and redefine sponsorship activations for Brooklyn FC's inaugural season in the USL Super League. With a shared vision of enhancing community connections through the sport, both organizations are poised to deliver innovative, interactive experiences that will engage fans deeply.

A Shared Passion for Innovation

The joint efforts of Brooklyn FC and SQWAD revolve around a steadfast commitment to innovation and community engagement. Nick Lawson, CEO of SQWAD, articulated the essence of this collaboration, emphasizing that Brooklyn FC represents not just a soccer club, but a vibrant movement within the Brooklyn community. He stated, “We’re thrilled to help them write the next chapter of their story,” highlighting the excitement and potential inherent in this partnership. Through this collaboration, they aim to foster authentic interactions between fans and sponsors, transforming the matchday experience into something truly memorable.

Dynamic Digital Activations

One of the most exciting aspects of this partnership is the introduction of SQWAD’s dynamic digital activations. These interactive tools are designed to bring fans closer to the action—both on and off the pitch. By leveraging gamification and social media integrations, Brooklyn FC supporters can look forward to engaging experiences that enhance their connection to the team and the overall experience of attending games.

The collaboration also envisages a range of customizable initiatives, including digital contests and sponsor-branded games, to cultivate lasting engagement. These activations are not merely relegated to matchdays but are expected to enrich the overall fan experience, ensuring that supporters remain connected to the club year-round.

Enhancing the Matchday Experience

Jamie Terrell, the Director of Partnerships at Brooklyn FC, expressed enthusiasm about the potential benefits this relationship brings to fans and sponsors alike. He notes the importance of technology in enriching the matchday experience:
“Not only does this technology improve our matchday experience for our fans, but it also helps us deliver maximum value to our sponsors in-stadium.” This dual emphasis highlights the club's commitment to not just attracting fans, but also to creating a valuable environment for sponsors who wish to connect with the passionate Brooklyn community.

Driving Fan Loyalty and Sponsor Value

As Brooklyn FC continues to gain traction in its debut season, the partnership with SQWAD serves as a strategic move to ensure all stakeholders—fans and sponsors—enjoy a comprehensive and enriching experience. This collaboration is not only about increasing attendance or engagement metrics; it's about forging deep connections that foster loyalty amongst fans. SQWAD’s expertise in designing engaging digital experiences is crucial in delivering real outcomes, facilitating meaningful interactions that lead to measurable returns on investment for sponsors.

About SQWAD

For those unfamiliar with SQWAD, it is a leading fan engagement platform that specializes in helping sports teams and brands create impactful digital experiences for their audiences. From gamified contests to branded activations, SQWAD is dedicated to establishing genuine connections between teams, fans, and their supporting brands. Their innovative approach is set to enhance the engagement landscape within sports.

About Brooklyn FC

Brooklyn FC stands as a proud representative of women’s soccer in the New York area, aspiring to elevate the Women’s game within the community. With its ethos centered on blending culture, competition, and community spirit, the club is dedicated to inspiring future female athletes, promoting inclusivity and providing substantial opportunities for women in sports. To find out more about Brooklyn FC, visit brooklynfootballclub.com.

In conclusion, the partnership between Brooklyn FC and SQWAD signifies a pivotal moment in the evolution of fan engagement strategies, reshaping how sports clubs connect with their communities. As this partnership unfolds in the coming season, supporters can expect an exhilarating blend of innovation and interaction that promises to enhance their love for the game.