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SHEIN's Commitment to Product Safety and Sustainability

In a significant move towards ensuring the safety and quality of its products, SHEIN announced on January 31, 2025, that it conducted over two million product safety tests in 2024. This initiative not only underscores the company’s persistent dedication to consumer safety but also highlights its broader commitment to sustainable practices in the fast-paced fashion industry.

The company collaborated with reputable third-party testing agencies, including Intertek, SGS, Bureau Veritas, and TÜV, as well as accredited laboratories, to perform these comprehensive safety tests. The rigorous evaluation process ensures that SHEIN products meet both international standards and the specific regulations of the various countries where they operate.

A Robust Multi-Faceted Product Safety Protocol

SHEIN’s multi-faceted product safety protocols are designed to oversee product compliance from the design stage through to delivery. This proactive approach covers:
1. Standards and Policies: Vendors are required to adhere to applicable safety regulations and SHEIN's internal standards to enhance product safety. This includes compliance with SHEIN's Restricted Substances List (RSL).
2. Documentation and Certification Review: Vendors must provide thorough documentation for various product categories, ensuring alignment with regulatory requirements. SHEIN also invests in educating its vendors to improve compliance understanding.
3. Monitoring and Testing: Continuous monitoring and additional testing are performed throughout the sales process. The extensive testing conducted in 2024 included over two million tests of various products, emphasizing SHEIN's unwavering focus on safety.
4. Dynamic Evaluations: SHEIN evaluates vendor performance based on product testing success and customer feedback. Actions such as product listing removals or partnerships terminations are enforced on non-compliant vendors to maintain safety standards.

Recently, SHEIN’s strict protocols led to the termination of over 260 seller partnerships that failed to meet essential compliance requirements.

Corporate Responsibility Initiatives

SHEIN is also committed to corporate responsibility, as demonstrated through various initiatives:
1. Appointment of Global Sustainability Head: To enhance its sustainability efforts, SHEIN appointed Mustan Lalani as the Head of Global Sustainability. This role is vital for leading initiatives that bridge the gap between fashion and responsible practices across the supply chain.
2. Recycling Innovations: SHEIN is at the forefront of textile recycling, having partnered with Donghua University to develop a groundbreaking polyester recycling process. This approach broadens the range of recyclable materials and boosts cost efficiency, with operations set to scale up in mid-2025.
3. Launch of SHEIN Foundation: The establishment of the SHEIN Foundation, along with a €5 million commitment to the Africa Collect Textiles Foundation, reflects the brand's dedication to fostering sustainable communities and recycling efforts across the regions it operates in.

Through these strategic measures, SHEIN reaffirms its dedication to making fashion safe and accessible while also caring for environmental sustainability. The company is continuously investing in product innovation and technologies that support circular economies and environmentally friendly practices.

Leonard Lin, SHEIN’s President of EMEA, emphasized, "Ensuring that our customers can shop with peace of mind is paramount at SHEIN. From design to delivery, we are dedicated to protecting our customers throughout every step of the process."

As SHEIN moves forward, it will continue to integrate sustainable innovations that benefit both consumers and the environment, striving to set a new standard in the fashion industry to address global challenges in product safety and sustainability.