#Japan #Tokyo #GINZA SIX #ALWAYS OUT OF STOCK #KING-MASA

ALWAYS OUT OF STOCK: A Unique POP UP Experience at GINZA SIX

ALWAYS OUT OF STOCK, a fashion label established by KING-MASA in 2016 under the concept of "Luxury & Street," is taking the retail world by storm with a POP UP STORE at GINZA SIX. Scheduled to run from April 21 to May 20, this event promises an engaging shopping experience as it brings together a mix of exclusive apparel and lifestyle products.

Under the theme "GIVE AND GIVE," the POP UP STORE will showcase collaborative items centered around the brand's philosophy. This limited-time shop reflects the creative essence of KING-MASA, bringing together inspirations from various personalities in his life. The aim is to not only underscore his brand but also celebrate the community that surrounds it.

Exciting Collaborations

In line with the bustling Golden Week holiday period, the POP UP will unveil new spring-summer collections along with special collaborative products. Notably, the event features a third collaboration with CLUB HARIE, a prominent confectionery based in Shiga Prefecture. Starting April 25, the highly anticipated Baumkuchen de Voyage will be available, offering a delightful treat for visitors.

Moreover, the iconic eyewear brand Re:See will maintain a SHOP IN SHOP format at the event, unveiling its latest collection. Eyewear enthusiasts can enjoy custom color options for lenses, adding a personal touch to each purchase.

Artistic Touch

Visually captivating, the booth design will be helmed by artist Naoki Onogawa, who is gaining recognition for his unique approach to art. Inspired by traditional origami cranes, the installation seeks to impart a sense of Japanese culture not just to locals, but to an international audience as well. The collaboration aims to blend the essence of the brand with KING-MASA's personal favorites, leading to a cohesive thematic experience for all attendees.

“The POP UP STORE embodies the spirit of community and creativity that is vital to ALWAYS OUT OF STOCK,” KING-MASA expresses. This month-long event is set to be an exciting rendezvous for fans and newcomers alike.

Pop Up Details

• - Event Duration: April 21 - May 20, 2025
• - Location: GINZA SIX, 4th Floor, 6-10-1 Ginza, Chuo-ku, Tokyo, 104-0061
• - Opening Hours: 10:30 AM to 8:30 PM

Don’t miss out on one-of-a-kind products available exclusively at the GINZA SIX location! From the stylish collaborations to unique items, this POP UP STORE by ALWAYS OUT OF STOCK is an experience worth exploring.