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Plug and Play Japan Partners with FinCity.Tokyo on 2025 Attraction U Project

FinCity.Tokyo, the general incorporated association promoting Tokyo as an international financial city, has officially contracted Plug and Play Japan to manage the "2025 Financial Foreign Companies Attraction Project - Attraction U Project." This initiative aligns with Tokyo's vision to become a sustainable innovation and finance hub in Asia, aimed at attracting foreign financial companies to bolster its economic landscape.

What is the Attraction U Project?

The Attraction U Project is designed to discover and invite foreign financial firms, particularly asset management and fintech companies, that can enhance Tokyo's financial ecosystem. The project aims to dismantle barriers to entry for these businesses and facilitate matching them with local ventures, thus promoting their establishment in Japan. By providing tailored support, the project seeks to fulfill Tokyo's ambitious goal of becoming a global financial city.

FinCity.Tokyo focuses on identifying foreign financial enterprises that can contribute to the sustainability and elevation of Tokyo's financial ecosystem. Plug and Play Japan's role will involve comprehensive matchmaking assistance, navigating various business challenges, including legal and regulatory matters, thereby ensuring a smoother transition for these international companies.

Plug and Play's Contribution

Plug and Play Japan has established itself as a credible player in the innovation space, with a network spanning over 60 cities globally. Recognized as a venture capital firm and accelerator, it has a proven track record since its inception in 2017, having successfully connected over 1,000 startups with Japanese financial institutions. As part of this project, Plug and Play Japan plans to utilize advanced screening methods to enhance its matching process, aligning the needs of foreign companies with the demands of the Japanese market.

The company will also address common obstacles foreign firms face when entering the Tokyo market by providing expert referrals and ongoing hands-on support to facilitate a seamless establishment in the city.

"We are honored to contribute to Tokyo's emergence as a world-class financial and startup hub through this project," said Isamu Nishiyama, Director of Insurtech at Plug and Play. "We aim to leverage our global network and experience in supporting international fintech companies to foster an innovative ecosystem in Tokyo."

Insights from FinCity.Tokyo

FinCity.Tokyo is committed to enhancing the attractiveness of Tokyo as a global financial city. The organization includes various stakeholders, such as financial institutions, businesses, industry bodies, and government agencies, all working collaboratively to promote Tokyo’s financial landscape. The partnership with Plug and Play is viewed as a significant step in bringing valuable foreign firms to Japan and fostering the development of a dynamic financial ecosystem.

The organization highly regards Plug and Play’s extensive network and sourcing proficiency, particularly in the fintech sector, hoping their collaboration will further boost Tokyo's international standing in the financial sphere.

Looking Ahead

Plug and Play Japan is enthusiastic about continuing its partnership with FinCity.Tokyo to attract and nurture firms pivotal to Japan's financial innovation. The collaboration aims not just to bring financial entities to Tokyo but also to establish the city as a crossroad for finance and technology, creating substantial value in the process. The endeavor marks an exciting chapter in Tokyo's evolution into a preeminent global finance hub, setting a precedent for other cities to follow.

Through mutual commitment and innovative strategies, both FinCity.Tokyo and Plug and Play Japan aspire to transform Tokyo into a benchmark for innovation in finance, contributing to a sustainable and internationally integrated economic environment.

About FinCity.Tokyo

FinCity.Tokyo is a proactive organization, representing both public and private sectors to promote Tokyo's appeal as an international financial hub. Established to facilitate communications between the financial community and regulatory authorities, the organization focuses on improving the convenience and attractiveness of Tokyo for businesses and investors.

For more information about FinCity.Tokyo, please visit their official website or their LinkedIn page.

About Plug and Play Japan

Plug and Play Japan serves as the Japanese branch of a premier accelerator and venture capital firm from Silicon Valley, partnering with over 40 influential companies across various sectors. Leveraging its global network, the organization supports innovation among large corporations, facilitating collaboration with startups. For further details, visit the Plug and Play Japan website.