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GoodPop Forms Good Food Collective to Revolutionize Food Standards

In a groundbreaking move on July 22, 2025, GoodPop, a pioneer in healthier frozen treats, has partnered with lesser-known names like LesserEvil and Quinn & Evergreen to establish the Good Food Collective (GFC). This initiative seeks to reshape the food landscape in the United States, particularly in an era where consumers face an overwhelming array of choices in grocery stores. The collective aims to bring together various food brands, organizations, and experts, with the intention of advocating for better transparency, accountability, and education in the food sector.

GoodPop has been a significant player in the frozen treat market since 2009, and the formation of the GFC represents a logical progression of its mission to encourage healthier and more conscientious consumer habits. The coalition's ambitious goal is to recruit a minimum of 30 member brands by the end of 2025, thereby amplifying their efforts to establish industry-wide standards.

Goals and Objectives of the Collective

At the heart of the Good Food Collective’s mission is a commitment to dismantling the confusion surrounding food labels and nutrition content. As consumers are becoming more aware and concerned about what they eat, GFC aims to provide clearer guidelines that allow people to make well-informed dietary choices without the struggle of interpreting complex and often misleading product labels.

Daniel Goetz, the CEO and founder of GoodPop, emphasized this vision: "Every person deserves access to honest, transparent information about the food they consume. By raising our standards across the board, we can create a healthier, more informed future for all consumers."

The members of the collective, including major players such as Interact Brands, Actual Veggies, and New Primal, are collaborating to create an alternative nutrition label system that replaces the traditional, often confusing Nutrition Facts format. Their proposed design includes a graphical QR code that consumers can scan for more information on ingredients and potential health risks, especially regarding high levels of sugar, fats, and sodium.

Immediate Actions and Initiatives

Earlier this month, the Good Food Collective took its first significant action by submitting comments to the FDA regarding proposed changes to Front-of-Pack Nutrition Labeling. The collective stressed the necessity for more effective consumer-friendly warnings on products containing excessive added sugars, sodium, and saturated fats. They presented their redesigned label before the public comment deadline on July 15, 2025, emphasizing a need for regulations that not only encourage innovation but also promote fair play within the industry.

In an exclusive statement, Charles Coristine, President and CEO of LesserEvil, echoed the goals of the Good Food Collective, stating, "In our perfect world, every consumer would have access to healthy snacks and know exactly what goes into every item they're feeding to their families. That’s why we’re thrilled to be part of this initiative."

Focus on Design and Branding

The innovative design for the new nutrition label is being spearheaded by Interact Brands, a leading agency in branding and design. With a focus on user experience, their proposed label not only offers necessary nutritional information but also promotes the brand’s identity. Dan Gladden, Executive Creative Director at Interact Brands, remarked, "This is about more than just compliance; it’s about crafting an information design that informs, enhances transparency, and seamlessly integrates with great branding—shaping packaging for years to come."

A Pledge for Integrity

The members of the Good Food Collective are united by their commitment to uphold high standards of ingredient integrity and packaging transparency. Their vision centers on consumers gaining the knowledge they need to select products that align with their values and lifestyles.

As the GFC continues to grow, its dedication to rebuilding consumer trust and advocating for a more transparent food industry becomes even more relevant. By uniting under this powerful coalition, members aim to champion the cause of healthful eating choices not only for today but for future generations as well.

To learn more about the Good Food Collective and how you can participate, visit www.good-food-collective.com.

The formation of the Good Food Collective symbolizes an important step toward improving food quality and consumer education, representing a commitment to transparency and higher standards in an industry that has long struggled with issues of trust and clarity.