#USA #Atlanta #Rubbermaid #Food Storage #Tritan Renew

Rubbermaid Expands Its Brilliance Food Storage Line with Tritan Renew

In a significant move towards sustainability, Rubbermaid, a renowned brand for food storage solutions, has announced the expansion of its Brilliance product line. This extension features innovative products crafted with Tritan™ Renew, a groundbreaking material developed by Eastman. This copolyester is not just designed to perform well but is also made from certified recycled content, embodying a commitment to environmental sustainability.

The announcement was made by Waylon Good, the vice president of brand management for Rubbermaid. He emphasized that this collaboration with Eastman represents a shared vision of innovation in food storage technology. The integration of Tritan Renew allows Rubbermaid to merge high performance with clarity and durability, crucial aspects that consumers have come to trust. Good mentions, “By incorporating Tritan Renew into Rubbermaid Brilliance products, we're able to enhance product functionality, making everyday food storage not only easier but also more appealing and inspiring.”

Originally launched in 2016, the Rubbermaid Brilliance line has established itself as a standard for premium food storage, known for its remarkable clarity and robustness. With the introduction of Tritan Renew, Rubbermaid aims to not only maintain this level of excellence but also contribute positively to environmental efforts by using materials that support recycling initiatives.

The newly expanded product range includes standard food storage containers in various shapes such as rectangular and round formats, along with pantry containers designed to keep dry goods fresh and organized. All products made with Tritan Renew not only provide the same trusted performance that Rubbermaid is recognized for—such as resistance to stains, odors, and shattering—but they also feature the brand's patented leakproof and microwave-safe lids.

Rubbermaid's choice of Tritan Renew illustrates its dedication to exploring advanced materials that ensure reliable performance for food contact use. This innovative material was chosen to seamlessly integrate with existing product designs, enabling Rubbermaid to uphold the high-performance standards expected by consumers.

Targeted towards modern households, the Rubbermaid Brilliance range is particularly appealing to consumers who see cooking as a communal activity and prioritize well-organized, inviting kitchen spaces. By making efforts to utilize recyclable materials, Rubbermaid not only meets consumer expectations for eco-friendly products but also paves the way for more environmentally sustainable household items.

Rubbermaid Brilliance products manufactured with Tritan Renew became available in April 2026, and they can be found at major retail outlets. This move signifies a forward-thinking step in the realm of food storage, making a positive impact on both the environment and consumer habits.

About Rubbermaid

Rubbermaid is a prominent brand under Newell Brands (NASDAQ: NWL), a leading consumer goods company that boasts a rich portfolio of well-known brands. They are dedicated to enhancing everyday consumer experiences through innovative and practical product solutions.

About Eastman

Eastman is a global specialty materials company, focusing on crafting a diverse array of products that people use in their daily lives while remaining committed to the principles of safety, innovation, and sustainability. Headquartered in Kingsport, Tennessee, Eastman reported revenues of approximately $8.8 billion in 2025. For more information, visit eastman.com.