#Japan #Tokyo #Comfort #Lingerie #M'DREA

M'DREA Expands: A New Chapter for Lingerie

The Japanese lingerie brand M'DREA, established in December 2020, is making a significant move in the lingerie market. Renowned for its dedication to fuller bust sizes (F cup and above), the company is introducing an expansive lineup that includes sizes B60 to E75, bringing the total to 61 sizes by October 2025. This initiative aims to support women with diverse body types, from small frames to fuller busts, by offering pieces that embrace their natural beauty.

Responding to Women's Needs

M'DREA began with the vision of providing high-quality lingerie that addresses the unique needs of women with larger busts. However, through continuous dialogue with customers, it became clear that many women who are smaller framed, especially those with underbust measurements of 60 cm or less, were struggling to find well-fitting options. This new size addition acknowledges those voices and aims to eliminate the discomfort and dissatisfaction often associated with ill-fitting lingerie.

The brand is breaking free from the conventional beauty standards that prioritize cleavage, championing a culture where beauty is defined as looking great even when the lingerie is removed. With their distinct approach, M'DREA ensures that garments enhance the natural bust shape rather than force it into an ideal shape dictated by outdated norms.

A Commitment to Quality and Comfort

The introduction of new sizes is not merely a marketing move but a culmination of two years of dedicated research and development. M'DREA has invested time into creating the perfect fit through extensive testing and enhancement of their bra designs, focusing on aspects such as wire width, strap angle, and overall comfort. The bras not only promise visual appeal but are engineered for long-wear comfort, ensuring that they effectively support the bust while maintaining a natural roundness. This dedication is reflected in their specialized wire technology developed during a rigorous trial and error phase, ultimately resulting in designs that resonate with real women's experiences.

Innovative Design Philosophy

M'DREA's philosophy emphasizes the importance of wearing lingerie that feels good and looks great, even when taken off. They have moved away from the traditional emphasis on emphasizing cleavage to prioritizing aesthetics that celebrate a smooth and beautiful silhouette regardless of size. Their products utilize original wire structures and carefully considered patterns to achieve this vision. The unique padding system further enhances flexibility, allowing users to enjoy both corrective support and the option for enhanced aesthetic appeal, depending on the occasion.

The company's advances are highlighted by their unique wire technology, which promises to provide gentle support across a diverse range of body types, ensuring that everything stays in place without settling into the unflattering side-flush look often seen in traditional bras. Each bra is designed to work with the body rather than against it, fostering a connection between comfort and confidence.

Comprehensive Size Offering and Future Outlook

The move to incorporate additional sizes comes at a time when the need for inclusivity is paramount in the fashion industry. M'DREA aims to provide options that cater not only to fuller busts but also to those who typically found themselves with nowhere to turn. The expansion includes the introduction of sheer shorts in new sizes (SS and F0), further enlarging the product range to meet the varying needs of their clientele.

CEO, Madoka Kazehara, expresses her commitment to redefining lingerie culture through M'DREA. The brand is enthusiastic about promoting authenticity, helping women embrace their bodies, and providing them with luxurious and supportive undergarments that make them feel confident.

Conclusion

As M'DREA embraces a larger spectrum of sizes, it encourages discussions around body positivity and individual beauty rather than conforming to industry norms. This endeavor not only changes the landscape for women's lingerie but also fosters a supportive environment where everybody can find products that resonate with them, ensuring that all women, regardless of their size, can proudly wear lingerie that celebrates their uniqueness. The future for M'DREA looks bright, with further innovations and expansions likely as they continue to push the envelope and champion the comfort and empowerment of women everywhere.

For anyone ready to experience this new era in lingerie, keep an eye out for M'DREA’s upcoming collection, promising inclusive, comfortable styles designed to redefine beauty standards.

Visit M'DREA's official website for more details about their product expansion and services.