#Japan #Tokyo #Data Analytics #Srush AI #Maxis Corporation

Maxis Corporation Transforms Sales Insights with Srush AI

In an era where data-driven decisions shape the future of business, Maxis Corporation, a respected name in the construction machinery parts sector for over 50 years, is taking bold strides to innovate its sales processes. By integrating the advanced AI-powered data analytics agent "Srush AI," Maxis Corporation aims to revolutionize its operational efficiency and decision-making capabilities through strategic data utilization.

Background of the Implementation

Founded as a subsidiary of Metal One Corporation, Maxis Corporation specializes in heavy machinery parts and specialized steel, providing comprehensive services from material procurement to processing. With a modern logistics network across Japan, it manages an impressive inventory of over 10,000 parts to ensure rapid supply to clients. As part of its continuous effort to enhance its operations, Maxis previously managed all sales data through a core system, but individual sales representatives conducted their own analysis for specific product types. The challenge arose as these manual processes created discrepancies in analysis depth and resource allocation, hampering the ability to draw insightful comparisons and understand customer behavior.

Further complicating its efforts, Maxis recognized the need to react quickly with sound strategies and tactical improvements, yet the ongoing manual analysis was consuming valuable time and increasing workload across the organization. There was a pressing need for a more efficient solution that could harness years of sales and budget data to enhance sales analysis by office and individual staff. The introduction of Srush AI came in response to these needs, offering dialogue-based data analysis that promised not only efficiency but also high-quality insights for strategic planning.

Feedback from Maxis Corporation

Eigo Shimada, a key player in the Sales Planning Department at Maxis, reflects on the journey towards incorporating Srush AI into their operations. He acknowledges the diversity in proficiency among employees when it comes to analytical tasks, which led to a non-uniform approach towards analysis that hindered overall organizational effectiveness.

"During our communication with sales staff, we identified a common sentiment that the analytical tasks were burdensome, which sparked the interest in finding a more streamlined solution. A chance encounter with Srush at an exhibition led us to consider their offerings and resulted in a unique trial opportunity for a month. This trial highlighted the simplicity of data input and the immediacy of the analytical results, prompting further testing involving the sales division. The ability to ease the daily documentation process was coupled with fresh insights that had previously gone unnoticed, resulting in our decision to adopt the technology. We are just at the beginning of integrating AI into our workflows, but we hope that the adoption of Srush AI will be a firm step towards progressing our digital transformation efforts."

About Maxis Corporation

Established on April 1, 1996, Maxis Corporation has built a strong reputation within the construction industry. Operating from Minato, Tokyo, it supplies a variety of products, focusing on construction machinery parts and steel materials. With a robust online presence, their official website offers more details about their services and innovations.

Company Name: Maxis Corporation
Headquarters: Tokyo, Japan
Representative: Yasuto Honda
Website: Maxis Corporation

About Srush Corporation

Founded in November 2019, Srush has emerged as a leader in promoting data accessibility for businesses. With a mission to empower users through its dialogue-driven data analytics tool, Srush AI, the company provides a range of services including data integration, visualization, and training programs aimed at developing data-savvy professionals. Srush continues to foster growth within local small to medium enterprises, recently announcing the opening of a new branch in Fukuoka set for April 2025.

Company Name: Srush Inc.
Location: Tokyo, Japan
Representative: Kai Higuchi
Website: Srush Corporation

In conclusion, as Maxis Corporation continues to adapt to the changing technological landscape, the integration of Srush AI marks a pivotal point in enhancing its sales analytics and operational efficiency. This strategic move not only promises to streamline internal processes but also positions Maxis to leverage data as a significant asset in driving future business outcomes.