Lucky Energy Partners with Influencers for $10,000 Small Business Grant Campaign

Lucky Energy's $10,000 Giveaway Campaign

In an exciting initiative, Lucky Energy has teamed up with some of New York's beloved Italian-American influencers, the Cugine and the Scarlotta Brothers, alongside New York Giants quarterback Tommy DeVito, to launch a remarkable new campaign titled "FREE MONEY." This endeavor is aimed at uplifting small businesses in New York City by offering a generous $10,000 grant to the winning entrepreneur.

A Unique Pitch Competition

The campaign concept is inspired by the popular "shark-tank" format, inviting local business owners to submit their ideas and compete for the cash prize. To participate, small business owners had to provide a 200-word proposal explaining how they would utilize the funds.

The response was overwhelming, with hundreds of entries pouring in from passionate entrepreneurs eager for the chance to secure the grant. After careful consideration and selection, 22 finalists were chosen to present their live pitches in front of the celebrity judges at a 7-Eleven located in Midtown Manhattan.

This live event took place on April 9, 2025, where the finalists had just two minutes each to impress Cugine, the Scarlotta Brothers, and Tommy DeVito with their business ideas.

Celebrating Entrepreneurship

After two intense rounds of pitches, Corey Cash, the owner of Kings County Barbeque based in Brooklyn, emerged victorious. He plans to use the grant to launch a food truck, expanding his reach to more customers eager for his delicious barbecue.

Hamid Saify, the Chief Marketing Officer of Lucky Energy, expressed the company’s commitment to supporting local entrepreneurship: "As we continue to grow our brand and product portfolio in New York, we remain committed to spreading luck, entertainment, and energy to the world. FREE MONEY is a reflection of our dedication to motivating others."

The FREE MONEY campaign not only underscores Lucky Energy's dedication to community support but also serves as a platform for inspiring other entrepreneurs to chase their dreams. The interactions between the influential judges and the budding entrepreneurs cultivated an atmosphere of encouragement and shared ambition.

About Lucky Energy

Lucky Energy is more than just an energy drink; it represents a lifestyle choice centered on clean, better-for-you ingredients. Founded by distinguished entrepreneur Richard Laver, the brand emphasizes sustainable practices while delivering a boost of energy to consumers. The product line includes seven distinct flavors crafted from a blend of five super ingredients, which boast zero sugar and zero calories.

Consumers can find Lucky Energy at various outlets, including 7-Eleven, Stop & Shop, and over 10,000 locations across the United States. Additionally, customers can conveniently purchase Lucky Energy directly through the official website or Amazon.

For those interested in staying updated with the latest news and product launches from Lucky Energy, visiting their website or following them on social media platforms such as Instagram and TikTok is encouraged.

This campaign highlights the essential role that community and local businesses play in New York City, showcasing how collaboration between brands and influencers can bring significant benefits to the local economy.

Stay tuned for further announcements and success stories resulting from the FREE MONEY campaign, as Lucky Energy continues to empower and energize the entrepreneurial spirit across New York City.