#Japan #Tokyo #Real Estate #KUZEN #Sumatori

Sumatori Automates Real Estate Viewing Requests with KUZEN

In a significant move aimed at enhancing operational efficiency, Sumatori, a company specializing in peer-to-peer real estate transactions, has integrated KUZEN, a robust customer engagement platform developed by KUZEN Corporation. This integration automates not only inquiries regarding property viewings but also significantly reduces operational hours spent on these tasks, allowing the company to save approximately 30 hours each month.

The Background of the Integration

Sumatori, headquartered in Chiyoda City, Tokyo, has a bold vision: to eliminate the distrust that often permeates the real estate industry by making transactions more transparent. In addition to running a real estate marketplace, they also offer brokerage services. However, as a small team, they faced multiple challenges in both attracting clients and managing inquiries efficiently.

The real estate sector is fiercely competitive, with multiple agencies presenting identical properties. If there is a delay in responding to inquiries, potential clients can quickly pivot to competitors. Previously, nighttime inquiries about viewings were particularly burdensome. Staff would need to manually gather essential information during these instances, prolonging response times. Furthermore, there were challenges in marketing and data management, as tracking which advertisements led to new contacts was nearly impossible. This lack of efficiency was further complicated by the manual entry of collected client information into Salesforce, the company’s customer relationship management tool.

To address these multifaceted challenges, Sumatori chose KUZEN. The platform could seamlessly identify the source of incoming inquiries linked to new friends on LINE, provide reliable data connections with Google ads, and automatically integrate with Salesforce—all crucial for improving their operations and records management coupled with API capabilities for future expansions.

Achievements Post-Integration

1. Full Automation of Viewing Requests

With KUZEN, Sumatori has successfully automated the process for receiving viewing requests, including those submitted during nights and holidays. This system allows staff to check inquiries the following morning, streamlining their workflow. Where it previously took an average of 1-2 hours to manage each inquiry, this has been cut down to approximately 30 minutes, significantly reducing the workload and allowing team members to focus on core tasks during daytime hours.

2. Optimized Advertising Operations with GCLID Data

The integration has also optimized advertising efforts, providing actionable insights into ad effectiveness. By capturing GCLID (Google Click Identifier) data during the friend addition process on LINE, the team can correlate which advertisements generated the most traffic. This real-time feedback mechanism enables enhanced tracking of advertising performance, greatly aiding Sumatori in achieving their operational benchmarks.

3. Seamless Integration with Salesforce

KUZEN has automated the collection and storage of customer information through a first-contact survey immediately after a user adds Sumatori as a friend. This automated system minimizes manual data entry errors and ensures almost 100% response rates, thereby improving the overall quality of data collected.

Future Prospects

Looking ahead, Sumatori's COO, Yusuke Takanashi, expressed the ambition to allow users to choose their sales agents based on personal criteria via LINE. Many first-time homebuyers are unsure where to start; this new feature aims to simplify that initial consultation phase. Plans involve displaying matching sales agents in a carousel format based on user responses to surveys, facilitating seamless transitions into one-on-one discussions.

Moreover, the potential incorporation of AI technologies aims to create a more interactive experience, making users feel as if they are engaging in a natural conversation while receiving assistance through the platform.

About KUZEN

KUZEN is more than just a tool for Sumatori; it is part of a broader trend in the industry aimed at maximizing marketing effectiveness and operational efficiency. With versatile integrations across various CRM and communication platforms, KUZEN has been successfully adopted by over 700 companies, gaining accolades and recognition in both small business and general categories of service in independent reviews.

For anyone navigating the complexities of real estate transactions, Sumatori, supported by KUZEN, is setting a new standard for transparency, accessibility, and efficiency.

For additional information about KUZEN, please visit KUZEN.
For inquiries, contact KUZEN at [email protected].