#United States #Chicago #Travel Accessories #KING'S HAWAIIAN #Softwear Sets

King's Hawaiian Launches Exclusive Softwear Sets

King's Hawaiian® is embracing an exciting new chapter with the launch of its first-ever line of Softwear Sets. This initiative aligns perfectly with the brand's recently unveiled softer logo, designed to reflect the warm and fluffy attributes that its renowned products, like their signature dinner rolls, are celebrated for. The introduction of these ultra-cozy sweatshirts and sweatpants aims to cater to today's comfort-seeking consumers, as a recent Mintel study suggests that comfort is increasingly prioritized over trendiness.

A Unique Experience at O'Hare Airport

The exclusive launch event took place at Chicago O'Hare International Airport on August 27 and 28. This bustling location, known as the most connected airport in the U.S., was chosen to introduce the Softwear line amid a summer travel surge. Travelers passing through Terminal 2 had the chance to snag these limited-edition Softwear Sets, as well as complimentary items like soft travel pillows and eye masks. The exciting twist? To receive these items without any cost, participants had to swap their current outfits for the new items. Private changing booths were set up for this unique trade, and all clothing swapped was donated to a local charity.

In addition to the merchandise giveaway, all travelers were invited to sample King's Hawaiian Original Hawaiian Sweet Rolls and Soft Pretzel Bites—further exemplifying the brand's commitment to providing delightful experiences full of softness and flavor.

A Word from the Brand

Raouf Moussa, Chief Marketing Officer at King's Hawaiian, expressed, “Softness is core to who we are as a brand. Our new logo reflects the fluffy, oven-baked qualities that our products embody, embracing the warmth and Aloha Spirit that has always defined King's Hawaiian.” This sentiment is not just about the soft merchandise; it's about elevating the concept of softness in everyday life.

For Those Who Missed the Airport Event

Did you miss the chance to scoop up these exclusive Softwear pieces at the airport? Not to worry! The King's Hawaiian Softwear Sets and travel accessories are also available for purchase online. Whether planning for a cozy day in or jetting off on your next adventure, this collection promises comfort without compromising style. Visit KingsHawaiian.com to grab your own set!

About King's Hawaiian

Founded in 1945 in Hilo, Hawaii, by Robert R. Taira, King's Hawaiian has remained a family-owned business for over 75 years. It is dedicated to crafting delicious, Hawaii-inspired foods using traditional recipes and the beloved Aloha Spirit. Known as the makers of America's #1 branded roll, the product lineup includes slider buns, hamburger buns, and soft pretzel bites, all characterized by a soft, fluffy texture and a hint of sweetness. King's Hawaiian continues to create joyful food experiences that bring people together during both ordinary meals and special occasions.

For further information or to explore their delightful offerings, visit King's Hawaiian on Social Media or follow them on Facebook, Instagram, TikTok, and X.