#Japan #Tokyo #Consumer Technology #Nothing #Phone 3a Lite

Nothing Phone (3a) Lite: A New Era for Entry-Level Smartphones

Nothing, the innovative consumer technology brand based in London, has unveiled its latest smartphone, the Phone (3a) Lite. This addition to the Phone (3) lineup embodies Nothing's unique transparent design ethos, offering a stylish yet affordable option for tech enthusiasts.

Launch Details

The Phone (3a) Lite will be officially announced and available for pre-order on January 7 at 12:00 PM JST. The sales will commence on January 15 at 9:00 AM JST, available through the official Nothing website (nothing.tech) and Rakuten Mobile.

For detailed sales information regarding Rakuten Mobile, please refer to their official website.

Special Event in Tokyo

In conjunction with the launch, Nothing is hosting a special event on January 10 (12:00 PM - 8:00 PM) and January 11 (11:00 AM - 7:00 PM) at the Daikanyama T-SITE GARDEN GALLERY in Tokyo. Attendees will have the opportunity to see the Phone (3a) Lite on display and can participate in an exclusive pre-sale before its public release.

Design Sophistication

The Phone (3a) Lite features an eye-catching transparent design that reflects the brand's dedication to simplicity and user-friendliness. The device boasts high-quality reinforced glass and expertly crafted aluminum parts, striking a balance between durability and aesthetic appeal. With an IP54 rating for water and dust resistance, it promises reliability for everyday use.

Camera Capabilities

Equipped with a 50MP main camera, a 119.5-degree 8MP ultra-wide camera, a close-focused macro camera, and a 16MP front camera, the Phone (3a) Lite boasts an advanced quad-camera system. The transition from flagship models introduces TrueLens Engine 4.0, enhancing image processing via advanced algorithms and AI technology.

The Glyph Light Feature

A distinctive aspect of the Phone (3a) Lite is the Glyph Light, which alerts users in a personalized manner, eliminating the need to check the screen for notifications. The Flip to Glyph feature allows users to flip the phone on its back, activating silent mode while notifying them through customizable light patterns—perfect for important messages.

Powered by Nothing OS 3.5

Running on Nothing OS 3.5 paired with Android 15, the Phone (3a) Lite utilizes AI to assist users with daily tasks. The Essential Key saves interesting content and inspirations, which the Essential Space organizes automatically, creating tailored suggestions and summaries. Important privacy measures ensure that personal content remains securely stored.

Performance Excellence

Under the hood, the device is powered by the MediaTek Dimensity 7300 Pro 5G, fabricated using TSMC’s 4nm process. With an 8-core CPU that reaches speeds of up to 2.5GHz, the Phone (3a) Lite is designed for demanding tasks. It also features up to 16GB equivalent RAM via a RAM booster, ensuring smooth multitasking capabilities.

Extended Battery Life

The Phone (3a) Lite houses a massive 5000mAh battery capable of lasting approximately two days under normal use and supports 33W fast charging, reaching 50% in around 20 minutes. There’s even a 5W wired reverse charging feature, improving versatility.

Supporting eSIM and Mobile Wallet Features

Tailored for the Japanese market, the Phone (3a) Lite comes with FeliCa capabilities, enabling Osaifu-Keitai® (mobile wallet) functionality, along with eSIM support for various user needs.

Pricing and Availability

The Phone (3a) Lite will be available in three colors: Black, White, and Red. The 8GB + 128GB model retails at ¥42,800 (tax included). Pre-orders begin on January 7, with official sales starting on January 15 via the Nothing website and Rakuten Mobile.

Note: The Red variant will only be available through Rakuten Mobile as an exclusive color. For further updates, visit the official Nothing website and social media channels.

About Nothing

Founded in 2020, Nothing aims to intertwine design and technology, emphasizing user engagement and creativity. With a goal to redefine the tech landscape, Nothing has recently secured $200 million in Series C funding, reaching a valuation of $1.3 billion.