Kolmar Korea Unveils Strategic K-Beauty Roadmap at Amazon Beauty Event in Seoul

Kolmar Korea, a leading global Original Development Manufacturing (ODM) company, has partnered with Amazon to present a comprehensive roadmap focused on expanding K-Beauty's reach worldwide. The unveiling occurred at the Amazon Beauty event held at the COEX Grand Ballroom in Seoul on September 19, attended by over 3,000 beauty industry professionals, including brand representatives, distributors, influencers, investors, and various stakeholders.

During the event, Vice Chairman Sang-Hyun Yoon delivered a thought-provoking speech on the essence of K-Beauty’s success from a manufacturer’s perspective. Highlighting that without adaptation, businesses risk stagnation, he emphasized that relentless efforts and continuous innovation are the backbones of creating successful brands. Yoon stated, "Korean consumers are some of the most discerning globally, and this intensely competitive home market experience forms the foundation of K-Beauty's worldwide competitiveness. By ensuring successful products through deep consumer understanding and diversifying product ranges, brands can achieve genuine global success."

In addition to the presentations, Kolmar Korea hosted a significant exhibition booth, showcasing an array of skincare, makeup, personal care, sun care, and cosmetic packaging solutions. The company's commitment to fostering sustainable business growth over mere transactional engagements was evident as they provided tailored consultations to new business partners and international collaborators, encouraging thorough discussions on transforming innovative ideas into viable business projects.

A Kolmar Korea spokesperson remarked, "This event reaffirmed the critical role and significance of ODM companies in the sustainable growth of K-Beauty. Moving forward, we aim to continuously support the global market expansion of our clients through our strategic partnership with Amazon while bolstering the overall competitiveness of the K-Beauty industry."

Kolmar Korea's partnership with Amazon has been ongoing since the collaborative organization of the inaugural K-Beauty conference in June 2024. Both entities are committed to working closely to accelerate the globalization of K-Beauty and equip brands with the necessary resources for thriving in international markets.

Founded in 1990, Kolmar Korea stands as a formidable leader in the cosmetics, pharmaceuticals, and health supplement industries, specializing in cutting-edge ODM solutions. Leveraging its advanced R&D capabilities and manufacturing facilities, Kolmar collaborates with global beauty and health brands to deliver innovative and high-quality products. With its headquarters based in Seoul, Kolmar Korea continues driving growth and globalization for K-Beauty through comprehensive solutions, from formulation to finished products.

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Kolmar Holdings
Jang-Woo Lee
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