Hisense Unveils Groundbreaking Technology at CES 2026 for a Better Tomorrow

Hisense, a prominent player in global consumer electronics and home appliances, has made waves at CES 2026 with its press conference centered around the theme "Innovating a Brighter Life." The event shone a spotlight on the company's latest innovations in display technology and smart home solutions, focusing on providing users with natural colors, healthier viewing experiences, and human-centric designs.

At the conference held in Las Vegas from January 6-9, Hisense presented several exciting advancements. This includes their prestigious Elite Collection for the upcoming FIFA World Cup 2026™, underscoring the brand's commitment to connecting fans through memorable viewing experiences. Hisense has been a consistent sponsor of the FIFA World Cup™, and this collection aims to enhance social gatherings in football-loving regions like the Middle East, where sports viewing is an essential aspect of community engagement.

One of the key highlights from Hisense's presentation is the debut of the RGB MiniLED evo technology. This innovative system introduces a fourth LED, Sky Blue-Cyan, into the backlighting, which significantly improves light precision and color reproduction. With an impressive capability of reaching up to 110% of the BT.2020 color gamut and 134-bit color control, this technology is set to elevate the visual experience and ensure viewing comfort while conserving energy.

Another noteworthy unveiling is the new 116UXS RGB MiniLED TV, crafted for a cinematic home experience. Through these advancements, Hisense remains committed to providing quality entertainment and a sustainable smart home environment.

Jason Ou, President of Hisense Middle East and Africa, highlighted the importance of the Middle Eastern market for Hisense. He pointed out that the region has seen a substantial rise in demand for premium, large-screen televisions and smart home technologies. The products showcased at CES 2026 are a testament to how the brand is dedicated to enhancing everyday life in these markets through cutting-edge technology.

Moreover, this year's event reflects the increasing focus on creating intelligent ecosystems in homes. Hisense continues to prioritize human-centric innovation, integrating smarter solutions to meet the evolving demands of consumers worldwide. With over 50 international awards received at CES 2025, Hisense demonstrates its strong leadership in both display and smart home sectors.

Beyond mere technology, Hisense aims to fulfill a deeper mission of enriching visual experiences and fostering connectivity among users. The innovations showcased at CES 2026 not only align with global trends but also position Hisense as a brand that genuinely values the impact of technology on everyday life.

For individuals eager to explore these developments, Hisense has set up Booth #17704 at the Las Vegas Convention Center. This exhibition will allow visitors to experience firsthand the transformative effects of their technological advancements aimed at facilitating a brighter future for consumers.

Founded in 1969, Hisense is now a leading global brand, operating in more than 160 countries. Known for its high-quality multimedia products and smart home solutions, Hisense ranks among the top in various sectors, including being No. 1 in the 100-inch and above TV segment according to Omdia. The firm’s reach extends to 31 R&D centers and numerous production bases worldwide, underscoring their commitment to continuous innovation and efficient service.

For more information about the latest products and innovations from Hisense, visit their official website.