IR Short Video Production Service Launches to Enhance Investor Communication

Introducing the Innovative IR Short Video Production Service

In an era where attention spans are shrinking, effective communication with individual investors, particularly younger ones, is increasingly crucial. Recognizing this need, Bitegami Co. Ltd., based in Minato-ku, Tokyo, has launched the "IR Short Video Production Service," specifically designed for publicly traded companies. This new service aims to maximize the return on investment (ROI) from corporate investor relations (IR) activities by providing short, engaging, and frequent content optimized for social media platforms.

The Need for Short Videos in Investor Relations

As individual investors become more prominent, traditional long-form IR videos and dense text documents often fail to capture their interest. The rise of platforms like TikTok and YouTube Shorts has ushered in a new era of communication where brevity and clarity are paramount. By delivering succinct, clear, and frequent updates, organizations can significantly improve their connection with their audience.

Bitegami's service offers IR short videos that are each under 60 seconds. This format breaks down complex information into digestible segments, allowing investors to quickly focus on the topics that matter most to them.

Key Features and Pricing Structure

1. Cost-Effective and Fast Delivery
The “Production Only” plan transfers the copyright of the edited video to your company, allowing you to utilize it on any platform desired.

2. Flexible Pricing for Bulk Orders
This service accommodates the complex business structures of companies through discounts for bulk orders. For instance, firms can receive a 25% discount off the base price for ordering 40 videos at once. This allows companies to efficiently maintain a consistent video series throughout the year.

Essential Video Types for Investor Engagement

Bitegami suggests a foundational series of ten core video types to cover key aspects of corporate IR information:
1. Highlights/Overview
Presents an overarching view of the financial results and delivers vital messages from the CEO or CFO.
2. Sales Analysis
Discusses factors affecting revenue changes, including segment and geographical breakdowns.
3. Profit Margin and Cost Structure
Reviews trends in gross, operating, and net profits as well as cost variances.
4. Important KPIs
Showcases unique indicators measuring business growth, such as customer acquisition and churn rates.
5. Segment/Business Strategies
Outlines strategies for core operations, future focus areas, and competitive advantages.
6. R&D and Technology Strategies
Discusses research investments, patent advancements, and future roadmaps.
7. Financial Situation and Capital Policy
Analyzes balance sheet health, the debt situation, and overall stability.
8. Cash Flow and Uses
Provides a comprehensive cash flow analysis across various activities.
9. Future Earnings Guidance
Shares anticipated earnings with justifications and associated risks.
10. ESG/Sustainability Initiatives
Discusses community engagements, governance, and shareholder returns.

Highlighting Production Case Examples

Bitegami is proud to feature several interview videos showcasing their production capabilities with esteemed clients, including Works Inc., Commons Technologies, and others. These examples exemplify the effective communication strategy through short video formats designed to engage increasingly diverse investor interests.

A Vision for Clearer Corporate Communication

According to Hikari Ikeda, CEO of Bitegami, the idea for this service arose from a personal struggle with overly detailed videos and lengthy documents. By adapting IR materials for mobile and visual consumption, she aims to bridge the gap between businesses and young investors. The goal is to make corporate activities after listing smoother and more effective.

About Bitegami Co. Ltd.

Founded on November 25, 2022, Bitegami specializes in planning, producing, editing, and managing short videos while also implementing social media advertising and franchise planning. With significant insights into the changing landscape of communication, they are ideally positioned to assist businesses in connecting with their investors in meaningful ways.

For more information about Bitegami and the IR Short Video Production Service, please visit Bitegami’s Website or inquire directly via email at [email protected].