#Japan #Tokyo #Philocoffea #TetsuKasuya #GinzaFestival

GINZA COFFEE FESTIVAL 2026

From February 16 to 23, 2026, the Ginza Mitsukoshi department store in Tokyo will host the GINZA COFFEE FESTIVAL 2026, a celebration of coffee culture under the guidance of Tetsu Kasuya, CEO of Philocoffea and the World Brewers Cup champion of 2016.

As a specialty coffee advisor for the event, Kasuya aims to create a space filled with happiness and excitement, celebrating Japan's current status in the coffee scene. Renowned coffee roasters, cafes, and baristas will gather to present their unique coffee creations, allowing visitors to experience a rich blend of culture and taste.

Kasuya stated, "Delivering the essence of Japanese coffee in a place like Ginza holds significant meaning. Coffee embodies not just technical skill but also the intertwining of culture and connection. Through this event, I hope people rediscover how even a single cup of coffee can evoke emotions."

What to Expect at the Festival

The GINZA COFFEE FESTIVAL focuses on the theme of the fusion of coffee and Ginza, making it a confluence of various cultures and experiences centered around coffee. This will be the seventh edition of the festival, and a new advisory team formed to curate an exciting lineup from multiple perspectives, including specialty coffee, café culture, and marketing.

During the festival, Philocoffea will set up a booth, featuring the exclusive TOKYO BLEND, which is normally only available at their Omotesando store. The limited-time offering showcases their specialty coffee, which has garnered attention worldwide. On weekends, Kasuya himself will be present at the booth, alongside skilled baristas who have participated in competitions, providing guests with exceptional coffee experiences. Details regarding the schedule will be announced through social media.

A Journey of Flavors: Philocoffea

Founded in 2016, Philocoffea is a specialty coffee company helmed by Tetsu Kasuya, known for being the first Asian champion in the World Brewers Cup. The brand prides itself on sourcing high-quality beans globally and roasting them with meticulous care, guided by championship-winning roasters. Through Kasuya's innovative 4:6 Method, they offer a unique brewing approach, ensuring that each cup maximizes coffee's full potential.

With three locations in Chiba and a flagship store in Omotesando, Philocoffea offers an interactive counter experience where customers can engage with baristas to learn about various brewing techniques and the nuances of different beans.

Tetsu Kasuya: A Profile of Excellence

In addition to his entrepreneurial pursuits, Kasuya is committed to sharing coffee knowledge with future generations of baristas. He launched his YouTube channel, attracting over 160,000 subscribers by November 2025, where he shares insights and brewing techniques. His books have reached international audiences, and he serves as an advisor to major convenience stores and companies. Kasuya's engagement extends to establishing a joint venture in 2024 for office coffee services, furthering the reach of Japanese coffee culture.

For those passionate about coffee, the GINZA COFFEE FESTIVAL 2026 promises to be an extraordinary event filled with unique flavors, cultural insights, and a celebration of the beloved beverage.

Event Details

• - Date: February 16th - 23rd, 2026
• - Location: Ginza Mitsukoshi, 7th Floor
• - Organizer: Ginza Mitsukoshi
• - Official Site: GINZA COFFEE FESTIVAL

Join us for a week-long journey into the heart of Japan’s coffee culture and discover the extraordinary flavors that await.

For more information on Philocoffea, you can follow Tetsu Kasuya on YouTube, check out his Instagram, or explore his publications through Linktree.