The DRY Brand: Revolutionizing Waterproof Footwear for Outdoor Enthusiasts

Introducing The DRY Brand's Innovative Footwear

The recent launch of The DRY Brand has taken the world of waterproof footwear by storm. This groundbreaking company, founded by a group of renowned action sports athletes, designers, and outdoor lovers, seeks to redefine how we experience functional footwear. Emphasizing style, comfort, and practicality, The DRY Brand is here to fill a void in the market, catering specifically to those who thrive outside.

A Legacy of Action Sports

The inception of The DRY Brand is deeply rooted in the vibrant culture of surf, skate, and snowboarding. With a team comprised of influential figures from the action sports world, the brand offers a uniquely tailored approach to footwear. Jesse Fritsch, CEO and Co-Founder, recalls how the journey began with his friend Kevin developing the initial prototypes. The crew, passionate about outdoor adventures, was eager to test Kevin's ambitious designs.

On a memorable trip to Mammoth last year, they discovered the incredible versatility and style of the boots. Jesse emphasized the essence of outdoor lifestyle representation when he said, “These are boots that work anywhere but still reflect the style we actually wear.” The past year has seen continuous refinement and development in design, all aimed at unveiling a product that resonates with outdoor enthusiasts.

Fall 2025 Collection: Purpose-Built Footwear

With the unveiling of their first collection, The DRY Brand introduces three main styles, each designed to transition effortlessly from work to leisure:

1. 6-Inch Starboard II Deck Boot
This flagship boot stands as a testament to The DRY Brand's commitment to quality and functionality. Made from fully waterproof materials and featuring a certified non-slip, non-marking sole, it also integrates breathable neoprene construction and a cushioned PU insole to enhance comfort. Reinforced design details ensure durability, making it an ideal choice for a variety of conditions. Priced at $105, this boot is a perfect blend of practicality and style.

2. 12-Inch Tidal Deck Boot
Designed with insight from deckhands and fishermen, this boot provides maximum protection and traction. Built to withstand rugged environments, the 12-Inch Tidal Deck Boot is also entirely waterproof, featuring the same non-slip sole and comfortable neoprene as the Starboard II. Priced at $120, it’s a masterpiece of performance and comfort.

3. The River Clog
This modern take on the classic clog redefines versatility, making it perfect for everything from gardening to long days on your feet. Like its counterparts, this shoe is 100% waterproof and features a non-slip sole, ensuring safety and comfort. With an MSRP of $95, this clog is essential for anyone wanting a reliable everyday shoe.

A Community-Driven Vision

Beyond the footwear itself, The DRY Brand embodies a sense of community founded on authenticity. The energetic crew behind the brand includes notable individuals such as Bucky Lasek, Mike Escamilla, and Todd Richards, who have all lent their influence to the designs. Each shoe pays homage to the styles and cultures that shaped the founders, merging fashion with functionality in a way that appeals to all outdoor enthusiasts.

The DRY Brand aims to create footwear that is not only functional but also visually appealing, designed to empower individuals to engage more fully in the adventures they love. By connecting ground-level authenticity with high-quality performance, The DRY Brand is set to inspire a generation of outdoor lovers who crave a deeper connection with nature and their style.

Conclusion

The DRY Brand presents a refreshing take on waterproof footwear, combining modern design with performance-driven features. As they continue to develop their offerings, it’s evident that they’re more than just a footwear company – they are a community of adventurers. Check them out at thedrybrand.com.

Whether you're battling through rain or strolling in the sun, The DRY Brand stands ready to accompany you on your outdoor journeys!