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LEIFRAS Co., Ltd. Marks a New Era with SWIFT JAPAN Co., Ltd.

On July 1, 2026, LEIFRAS Co., Ltd. (Nasdaq: LFS), well-known for its commitment to youth sports and community engagement, hosted an official closing ceremony to celebrate its acquisition of SWIFT JAPAN Co., Ltd. The event took place at Hotel Mielparque Nagoya, located in the Aichi Prefecture, marking a significant transition in their business trajectory. This acquisition aligns with LEIFRAS's ambition to expand into the childcare sector, opening up new avenues for growth and impact.

The closing ceremony witnessed the presence of notable figures including Kiyotaka Ito, the Representative Director and CEO of LEIFRAS, alongside members of SWIFT JAPAN's executive team. The event was not just a ceremonial occasion; it symbolized the merging of two organizations with shared visions, setting the stage for future collaborative efforts.

Following the ceremony, a strategic workshop was convened, focusing on Post-Merger Integration (PMI). This workshop aimed at sharing LEIFRAS's core mission of 'Transforming and Designing Sports' while also evaluating how best to utilize the combined strengths of both organizations. Experts from both companies engaged in constructive discussions, emphasizing the importance of supporting children's development from infancy using LEIFRAS's unique methodologies. These discussions were centered around maximizing Customer Lifetime Value (LTV), ensuring their integration leads to sustainable growth.

LEIFRAS hopes to leverage its extensive experience in managing sports schools to enhance SWIFT JAPAN's established reputation in providing childcare services. By blending LEIFRAS’s specialization in non-cognitive skill development with SWIFT JAPAN’s existing frameworks, the two companies plan to introduce comprehensive initiatives aimed at fostering both physical and emotional well-being among children.

A key goal of this acquisition is to cement a cohesive sporting infrastructure throughout the Tokai region, thus enhancing the availability of engaging activities for children and their families. Moreover, the partnership is expected to play a vital role in promoting a sustainable educational ecosystem that prioritizes the mental health and resilience of youth.

LEIFRAS has established itself as a leader in the children’s sports sector, as recognized by Tokyo Shoko Research, making it one of Japan's largest operators focused on children’s sports education. This acquisition of SWIFT JAPAN adds to its portfolio, allowing LEIFRAS to offer a more extensive array of services to children and communities.

As we look toward the future, the integration of SWIFT JAPAN into the LEIFRAS Group not only comes as a testament to both companies' commitment to fostering youthful potential but also highlights their dedication to community engagement, social inclusion, and physical health. By harnessing their combined expertise, LEIFRAS and SWIFT JAPAN are set to create more collaborative and diverse environments for children throughout Japan.

For continuous updates on LEIFRAS and its latest initiatives, please visit LEIFRAS Official Website.