Unlocking the Power of Emotional Connection in E-Commerce Marketing Strategies

The Key to Successful E-Commerce: Building Emotional Connections

In an era where online retail (e-commerce) has become extremely competitive, standing out amidst a sea of similar products poses a significant challenge for many businesses. On November 20, 2025, Corekara Inc., a company with over 20,000 successful e-commerce projects, will host a free online seminar titled “The Key to Sustainable E-Commerce: Emotional Connection & Fan Marketing Strategies.” This event caters specifically to e-commerce operators looking to enhance their business growth through effective brand strategies.

The Modern E-Commerce Landscape

As e-commerce platforms proliferate, many offer similar products at competitive prices. However, the focus has shifted from temporary sales boosts through discounts to fostering deeper emotional connections with customers. This shift emphasizes the need to cultivate a community of loyal fans who resonate with a brand's values and narrative, thereby creating a “fan economy” pivotal for sustainable growth.

The upcoming seminar will feature marketing experts who have supported various domestic and international brands. They will share practical insights on establishing a brand that customers will advocate for—transforming a typical shopping experience into a compelling brand journey.

Why Choose Empathy Over Price?

According to a study by Transcosmos, the repurchase rate among fan customers can reach as high as 97%. Astonishingly, around 80% of respondents would prefer to buy from brands they love, even at a higher price. This data highlights an undeniable truth: once consumers develop an affinity for a brand, factors like price and convenience take a backseat to emotional connections.

To remain a “chosen brand,” businesses must pivot their strategies. Moving beyond surface-level metrics such as price and functionality, brands need to embody relatable stories and values that resonate with their audience. This way, brands can foster deeper relationships that go beyond transactional interactions.

Seminar Insights on Fan Marketing Strategies

The seminar will focus on fan marketing strategies that leverage emotional engagement to create a stable revenue foundation. Participants will learn:

- The importance of emotional connections in brand loyalty.
- How to craft brand stories that resonate with consumers on a personal level.
- Practical frameworks for building and sustaining a community of loyal customers.

Who Should Attend?

This seminar is recommended for:

-Individuals who struggle to boost sales despite advertising and website redesign efforts.
-Business owners who lack confidence in their current growth strategies and are seeking fresh insights.
-Anyone wishing to redefine their brand strategy to clarify why customers choose them over competitors.
-Those looking to rebuild their brand strategy for sustainable, long-term growth.

About the Presenter

The seminar will be led by Soki Kaji, an Executive Officer at Corekara Inc. With a firm belief that Japan can make a more significant contribution to the world, Kaji specializes in branding and marketing strategy. He has a wealth of experience from working at leading advertising agencies and managing marketing strategies on a global scale at DDB in New York. His expertise lies in areas directly connected to increasing sales through effective branding, strategic design, and marketing in e-commerce.

Event Logistics

- Date: November 20, 2025
- Time: 13:00 - 14:00 JST
- Format: Online via Zoom
- Cost: Free
- Registration: Click here to register

Corekara Inc. is focused on boosting the EC industry, offering a comprehensive range of marketing support services including e-commerce site development, consulting, and advertising management.

For any inquiries, please contact: