#United States #Los Angeles #Clean Ingredients #Children's Wellness #KinderFarms

National Survey Reveals Parents' Demand for Clean Ingredients in Kids' Wellness Products

A recent survey conducted by KinderFarms has illuminated the widening gap between parents' expectations and the existing offerings in children's wellness products. In an era increasingly governed by health and transparency, divining what parents truly want for their children's health is paramount.

Key Findings of the Survey

In June 2025, KinderFarms, in partnership with KRC Research, surveyed a diverse sample of 1,000 U.S. parents with children aged between one and eleven. The results were striking:

• - 96% of parents believe children's wellness products, particularly items like electrolyte hydration solutions and over-the-counter (OTC) medications, should be made from clean ingredients.
• - 70% of respondents actively seek clean-label products, reflecting a robust shift toward wellness that prioritizes health without unnecessary additives.
• - Despite this desire for cleaner options, a notable 67% of parents feel that such products may compromise effectiveness compared to conventional brands. This perception complicates purchasing decisions, pushing parents into a difficult dilemma of choosing between health and effectiveness.

Impact of Regulatory Changes

The recent FDA ban on artificial red dye, effective January 2025, has sparked a significant behavioral shift among parents. The following statistics underscore this trend:

• - 47% of parents now take the time to check ingredient labels rigorously.
• - 39% are now actively avoiding products featuring artificial dyes.
• - Concerns around artificial dyes remain prevalent, with 73% specifically worried about their presence in drinks and hydration solutions.

Yet, despite this increased scrutiny around product components, only 36% of parents report feeling confident in their ability to read and understand ingredient labels, highlighting a pressing need for better education and transparency in the children’s wellness market.

Parents Seeking Efficacy Without Compromise

When parents were asked to identify the most critical factors when selecting wellness products for children, their responses reflected a clear mandate:

• - 55% view effectiveness as non-negotiable.
• - 49% consider flavor essential to ensure kids will take the product.
• - Another 49% insist on avoiding artificial dyes entirely.

These insights demonstrate that parents are adamantly unwilling to settle for less. They demand products that are not only effective but also palatable, made with trustworthy ingredients.

KinderFarms Steps Up to the Challenge

Kristin Recchiuti, CEO of KinderFarms, emphasized that, "Parents have long been forced to choose between clean ingredients or effective relief for their children. This survey indicates that today's families are not looking to compromise. At KinderFarms, we’re proving that clean and effective can, and should, go hand in hand.”

In this spirit, KinderFarms, co-founded by actress Jessica Biel and parent-entrepreneur Jeremy Adams, is dedicated to revolutionizing children's OTC medicines and family health products. Their offerings, like KinderMed and KinderLyte, are crafted without artificial sweeteners, flavors, or synthetic dyes. They pride themselves on being vegan, kosher, gluten-free, and non-GMO Project Verified, all while maintaining a delicious taste that children will enjoy.

Conclusion: A New Standard in Children's Wellness

As the landscape of children's health products continues to evolve, KinderFarms stands at the forefront, challenging norms and striving for a more transparent and effective approach to health solutions. The findings from this survey contribute to a broader movement, pushing the industry to respond to parents' needs and preferences for a healthier future for children. It’s clear that the demand for clean, effective wellness products will only grow stronger as parents continue to assert their preferences, prompting companies to adapt and innovate.

In summary, what this survey reveals is profound: today's parents are not just asking for change but demanding it. They want assurance that the products they choose for their children are as clean and effective as they need them to be. It is a call to action not just for KinderFarms but for the entire industry to rise to the occasion and meet the needs of modern families everywhere.