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PATRÓN Tequila Unveils '100% Additive-Free Tequila' Campaign

PATRÓN® Tequila, recognized globally as the leading super-premium tequila, is excited to announce the launch of its new campaign — "100% Additive-Free Tequila." This initiative reflects the brand's dedication to transparency and its long-standing tradition of crafting tequila without any additives.

Ever since its inception in 1989, PATRÓN has prioritized quality by using only three natural ingredients: 100% Weber Blue Agave, water, and yeast. The brand confidently eliminates artificial sweeteners, extracts, and any hidden ingredients from its production process. As highlighted by Ned Duggan, Chief Marketing Officer of PATRÓN Tequila, consumers today are increasingly concerned about their food and drink choices; studies indicate that 61% of global consumers favor additive-free spirits.

The campaign, which aims to connect with tequila enthusiasts and educate them about the benefits of an additive-free product, features a variety of eye-catching advertisements across major U.S. cities including Los Angeles and New York City. Notably, PATRÓN has taken over significant transport hubs and engaged in strategic marketing initiatives, like truck wraps to reach bartenders and patrons alike.

Laila Mignoni, the Global Vice President for Creative Excellence at PATRÓN Tequila, emphasized the brand's innovative engagement strategies. The campaign's unique marketing approaches include attention-grabbing billboards and a creative cocktail book promoting single-ingredient drinks, reinforcing PATRÓN's mission to highlight its commitment to quality and purity.

While the broader tequila industry allows a minimal percentage of additives, PATRÓN's steadfast stance on producing an entirely additive-free product sets it apart from competitors. This commitment to using traditional, artisanal methods in the Highlands of Jalisco, Mexico, ensures that every bottle reflects the attention to detail and craftsmanship synonymous with PATRÓN.

The launch of the '100% Additive-Free Tequila' campaign illustrates PATRÓN's mission of transparency, fostering a deeper connection with consumers while celebrating its historical practices. The brand reinforces that when tequila is crafted with utmost care and quality, there is no need for additives that could misrepresent the true essence of the spirit.

As PATRÓN states, "No additives. No secret ingredients. No fine print needed." The brand's uncompromising approach guarantees that tequila lovers can enjoy the authentic taste of PATRÓN with confidence. For those who are curious about the purity of their spirits and appreciate fine craftsmanship, PATRÓN Tequila proudly stands out as the only choice.