#China #Chongqing #SERES #AITO M9

AITO M9 Takes Center Stage at 2025 Spring Festival Gala

In the same way that the Super Bowl captivates American audiences, the CCTV Spring Festival Gala stands as the premier viewing event in China, attracting millions with its magical performances and rich cultural display. The 2025 Gala was particularly special, featuring the stunning debut of the AITO M9 from the SERES Super Factory.

As the ceremony commenced, an impressive array of 780 AITO M9 vehicles made their grand entrance, synchronizing their headlights into a dynamic light show that transformed the stage into a mesmerizing spectacle. These cars shifted into fluid formations, effectively becoming “dancers” that accompanied the choreography of the national gymnastics team and vibrant music, resulting in an unprecedented visual representation of technology and artistry.

The SERES Super Factory is considered a benchmark in automotive technology worldwide. During the Gala, the words "New Era," "New Journey," and "China's Intelligent Manufacturing" flashed across the sky, demonstrated through the coordinated movements of the AITO M9 vehicles. This stunning performance showcased China's automotive innovation and manufacturing prowess on a global platform.

Collaborating with talents like the Teens in Times and the National Artistic Gymnastics Team, the event encapsulated the spirit of both technology and athletics, reminiscent of the excitement of a Super Bowl halftime show. The spotlight was placed on the AITO M9, symbolizing the blend of technological advancement and athletic competitiveness, proving that both realms can indeed harmonize beautifully.

The results were staggering, with the event garnering an astounding 16.8 billion views across various platforms. Mobile viewership alone surged to 372 million, positioning the Gala as one of the most-watched events in history, rivaling even the biggest Super Bowl broadcasts.

As a premium smart electric vehicle brand, AITO is committed to redefining luxury through its innovative approach known as "Intelligence Redefining Luxury." This philosophy combines traditional luxury with cutting-edge technology, promising users an exceptional intelligent travel experience. The AITO M9 has dominated the Chinese luxury car market, consistently holding the highest sales for vehicles priced over 500,000 yuan for nine consecutive months. This success has established AITO as a formidable player in the high-end vehicle market—a space traditionally monopolized by foreign brands.

In fact, the debut of the AITO M9 at last year’s Spring Festival Gala captured the attention of the entire nation, leading to its celebrated return in 2025 as a flagship representation of intelligent automotive technology. The performance not only marked a pivotal moment for SERES and AITO but also underscored the evolving landscape of Chinese automotive innovation.

Ultimately, the 2025 CCTV Spring Festival Gala was not just a showcase of vehicles; it was a demonstration of what the future of manufacturing and performance can hold, elevating both the automotive and cultural landscape within China and beyond. AITO continues to push boundaries, bringing to light the marriage of technology and artistry, setting an inspiring precedent for what lies ahead in the intelligent electric vehicle industry.