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The Return of SPORT BEACH at Cannes Lions 2025

Stagwell, the challenger network known for its innovative marketing strategies, is thrilled to announce the grand return of SPORT BEACH at the Cannes Lions International Festival of Creativity in 2025. This popular venue, previously celebrated for its vibrant atmosphere, will once again serve as a hub for athletes, brands, and marketers to engage in meaningful discussions about the evolution of sports and its impact on culture. After two successful years, the excitement is palpable as SPORT BEACH expands its programming and welcomes a new roster of superstar athletes.

A New Era for SPORT BEACH

Scheduled to launch at Plage du Festival, SPORT BEACH will act as the official LIONS Sport Partner and will feature unique programming that focuses on the intersections between sport and crucial global conversations such as community, culture, and fandom. Stagwell’s Chief Brand and Communications Officer, Beth Sidhu, expressed, "SPORT BEACH serves as a destination where athletes, brands, and marketers come to make deals and engage in conversations that matter." This year focuses on redefining brand-building through athlete-driven narratives, enhancing the marketing landscape.

Simon Cook, CEO of LIONS, added, "Stagwell's SPORT BEACH has redefined the sports community at the festival, providing insights and tools that harness creativity as a driver for business growth in the expanding sports sector." Together, they aim to elevate the discussions at Cannes Lions, making it more inclusive and innovative than ever before.

SPORT BEACH Clubhouses

In preparation for the Cannes Lions festival, SPORT BEACH will also roll out "Clubhouses" at major sporting events throughout 2025. These Clubhouses will act as interactive forums where brands, athletes, and sports fans can converge to discuss partnerships and collaborations in a curated environment. Notable gatherings are set to take place during events such as the Super Bowl LIX in New Orleans and the World Economic Forum in Davos. Beth Sidhu highlights that these Clubhouses are designed to redefine engagement, emphasizing the importance of building consistent relationships among stakeholders in the sports community.

Exciting Programming for 2025

The programming for SPORT BEACH in 2025 promises to be dynamic and varied, with specific tracks designed to explore key topics:

Athletes as Creators

This segment focuses on athletes as innovative brands, reshaping media platforms and creating athlete-driven solutions that resonate with diverse audiences. A particular highlight includes the second annual Seventh Estate Wine and Spirits Festival, featuring NBA star Carmelo Anthony.

Tech and Innovation

Leveraging state-of-the-art technologies, the Tech Innovations track will bring together cutting-edge solutions that revolutionize fan experiences. Stagwell's ARound, an augmented reality platform, looks to create immersive interactions that bind fans closer to their favorite teams and athletes.

Culture Community

Discussions on inclusivity and diversity will be central to amplifying voices within the sports community. This aspect will foster ongoing dialogues about futures in sports while connecting personal and professional realms.

Global Reach

The Global Reach track will explore strategies aimed at captivating diverse audiences worldwide. Partnering with NBCUniversal, this program expands its ambitions to inspire broader participation across cultures.

Resilience and Wellness

Drawing from the lessons of athletes on perseverance, this segment will explore how the sports community can thrive while promoting wellness and mental health initiatives.

A Stellar Line-up of Athletes

The roster for 2025 includes a formidable lineup of partners:

• - Carmelo Anthony: Celebrated NBA star and philanthropist.
• - Sue Bird: WNBA icon and advocate for equality.
• - Tara Davis-Woodhall: Olympic Gold Medalist and coach.
• - DeAndre Hopkins: NFL superstar, known for his off-field activism.
• - Kyle Kuzma: NBA Champion recognized for his entrepreneurial spirit.

This prestigious group will act as hosts and mentors during the festival, sharing insights and narratives that shape the future of sports marketing.

The Road Ahead

As we approach Cannes Lions 2025, the sports and marketing landscapes await with bated breath for the insights and breakthroughs that will emerge from SPORT BEACH. With Stagwell at the helm, this is more than just an event; it’s the acceleration of conversation, innovation, and connection in a rapidly evolving industry. To get involved and learn more, brands and interested parties are encouraged to reach out.

For more updates and information, stay tuned for announcements leading up to the festival!

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About Stagwell: Stagwell is a challenger holding company focused on transforming marketing by combining cultural creativity with advanced technology to drive measurable business growth. To find out more, visit stagwellglobal.com.