#United States #Milwaukee #Central Bark #Whole Dog Care #Michele Whaley

Central Bark® Welcomes Michele Whaley as Vice President of Marketing

Central Bark®, the leading whole dog care franchise, has proudly announced the appointment of Michele Whaley as its new Vice President of Marketing. This strategic move intends to bolster the company's brand momentum and enhance franchisee success in the competitive dog care market.

Whaley brings a wealth of experience to her new role, having an impressive background in building franchise brands through innovative marketing and strong collaboration. Bob Crawford, the CEO of Central Bark, expressed great confidence in her abilities, stating that, "Michele brings an exceptional track record of building franchise brands through data-driven marketing, strong collaboration, and a deep understanding of the customer journey. Her leadership will play a pivotal role in amplifying our brand story, supporting franchisees, and ensuring more dogs and families experience the difference of Central Bark's Whole Dog Care philosophy."

A Vision for Brand Strategy and Growth

In her new position, Michele Whaley will take charge of all marketing strategies, focusing on brand development, digital engagement, consumer insights, and the vital franchisee marketing support needed to enhance overall customer experience and loyalty. Whaley articulated her enthusiasm for this new journey, remarking, "Central Bark is driving innovation and growth across the dog care industry, and I'm grateful to be part of that momentum. This role allows me to combine two of my greatest passions—dogs and franchise marketing—and I'm excited to help build on the brand's success."

Extensive Marketing Leadership Experience

Prior to joining Central Bark, Whaley amassed over two decades of marketing leadership in various industries, including franchise, hospitality, and wellness sectors. Most recently, she served as the Vice President of Marketing for FYZICAL Therapy & Balance Centers, overseeing marketing operations and franchise communications for over 600 locations nationwide. Her previous roles include key positions with Front Burner Brands (The Melting Pot) and the Seminole Hard Rock Hotel & Casino in Tampa, where she was instrumental in driving brand expansion and enhancing franchise engagement through integrated marketing strategies.

As the dog care market continues to grow, Central Bark has been riding the wave of momentum, showcasing strong systemwide growth driven by strategic expansion, impressive franchise execution, and an increasing customer demand for its Whole Dog Care approach.

Commitment to Excellence in Dog Care

With Whaley's appointment coming on the heels of a successful year, Central Bark is prepared to further enhance its reputation as a pioneer in the whole dog care industry. The company was founded in 2003 and has successfully expanded to over 43 locations across 16 states, boasting over two million dog visits annually. The brand is committed to providing exceptional care and fostering a loving environment for dogs and their families.

Whaley resides in Sarasota, Florida, along with her beloved dog, Bear. Her leadership is expected to propel Central Bark to new heights in providing high-quality dog care services, further solidifying the company’s position as a market leader.

As Central Bark continues to evolve and adapt to the dynamic needs of the dog care industry, Whaley's innovative approaches to marketing and her dedication to enhancing franchisee support will undoubtedly play a crucial role in the company's future success.