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Tequila Don Julio and Willy Chavarria Unveil Artist Edition Bottle

In a remarkable celebration of Mexican artistry and cultural heritage, Tequila Don Julio has announced its newest release: the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle, designed in collaboration with the acclaimed Mexican American fashion designer, Willy Chavarria. This innovative partnership, forged through a shared love for Mexican culture, creativity, and the festive spirit, aims to elevate the representation of Mexican and Hispanic artists in the contemporary creative landscape.

A Tribute to Día de Muertos

The latest iteration of the Artist Edition bottle is inspired by Día de Muertos, a holiday that honors the deceased and celebrates the vibrancy of Mexican traditions. The design reflects this deep-rooted heritage, showcasing a harmonious blend of traditional artwork and modern aesthetics. Willy Chavarria's unique vision shines through every detail of the bottle, incorporating his signature red rose imagery, a symbol representing passion, resilience, and enduring love. This imagery is interwoven with classic Mexican iconography, providing a rich narrative that underscores the beauty and complexity of Mexican culture.

Following the success of its first Artist Edition bottle released last year, this new design takes pride in differentiating itself through a bold artistic statement while preserving the essence of Tequila Don Julio’s craftsmanship. According to Chavarria, "The newest iteration... reflects the evolution of our creative journey. Red roses... come alive across the design, embodying fidelity and the timeless beauty of Mexican culture."

Empowering Creatives Through Collaboration

In conjunction with this release, Tequila Don Julio and Willy Chavarria are committed to empowering Mexican and Hispanic creatives through their collaboration with the National Association of Latino Arts and Cultures (NALAC) and Plataforma Arte Contemporáneo. The duo aims to raise funds for organizations that nurture and advance emerging talent in the arts. An upcoming auction will feature a newly crafted hand-made jewelry line inspired by the Tequila Don Julio 70 Añejo Cristalino, incorporating themes from Chavarria’s designs and the symbolic motifs that represent Mexican heritage.

The auction, set to begin on November 2nd, will benefit NALAC and Plataforma Arte Contemporáneo, allowing winners to contribute significantly to the support of Hispanic and Latino artists. Mari Hernandez, Deputy Director at NALAC, expressed gratitude for this collaboration, noting its importance in ensuring future generations of Latino artists thrive with ample resources.

Craftsmanship Meets Experience

As a nod to the meticulous craftsmanship that defines Tequila Don Julio, the Artist Edition bottle continues to feature the high-quality liquid that tequila enthusiasts have grown to love. Each bottle is crafted from 100% Blue Weber Agave sourced from the rich soils of Jalisco, Mexico. The tequila inside is aged for 18 months in American white oak barrels, achieving a balance between the rich flavor profile of traditional Añejo and the fresh characteristics of a Blanco. This careful aging process allows Tequila Don Julio 70 Añejo Cristalino to showcase smooth notes of vanilla, honey, and toasted oak, making it versatile for cocktails, on the rocks, or served chill.

Further emphasizing Tequila Don Julio's dedication to uplifting Mexican culture, Karen Harris, Senior Vice President of Agave at Diageo North America stated, "As a proudly Mexican brand, it’s important for us to collaborate with partners who share our commitment to celebrating Mexican culture and its people."

Available at a suggested retail price of $69.99 for a 750ml bottle, the Artist Edition will be sold at select retailers nationwide and online through DonJulio.WillyChavarria.com while supplies last. Fans looking to integrate this celebration into their festivities can follow @DonJulioTequila and @WillyChavarria for updates, becoming a part of a vibrant celebration of Mexican heritage during this festive season.

Conclusion

With the launch of the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle, a new chapter begins that not only highlights the elegance of tequila craftsmanship but also serves as a beacon to support and inspire creativity within Mexican and Hispanic cultures. This collaboration embodies the spirit of celebration, making every sip a tribute to the rich artistic legacy that continues to evolve in modern society.