#Japan #Minato #Dentsu Digital #IVRy #AI-DX Solution

Introduction

In the evolving landscape of business interactions, the emergence of the AI-DX Solution marks a significant turning point for sales operations. A collaboration between IVRy, known for its conversational AI platform, "Aibury," and Dentsu Digital aims to revolutionize the management of non-face-to-face sales processes. With the implementation starting on August 7, 2025, this solution combines advanced AI technology with expert consulting to optimize sales outcomes.

Background and Challenges

The aftermath of the COVID-19 pandemic has shifted corporate sales activities toward a hybrid model, combining both in-person and virtual engagements. In this context, businesses are grappling with a pressing need to enhance their overall sales capabilities across all channels. A crucial aspect of this is the effective accumulation and analysis of data from sales activities. However, the manual input requirements for sales representatives to log interactions often become a burden, leading to decreased productivity and insufficient data utilization. This has resulted in the valuable expertise of top sales professionals becoming isolated, preventing overall skill enhancement within sales teams.

What is the AI-DX Solution?

The newly introduced AI-DX Solution focuses on addressing these challenges through the integration of IVRy's "Aibury" platform. By facilitating the collection and visualization of telephone sales data, this solution allows Dentsu Digital to provide consulting services aimed at maximizing sales performance. The AI-DX Solution is designed to eliminate the dependence on individual sales expertise, speeding up the PDCA (Plan-Do-Check-Act) cycle and ultimately enhancing non-face-to-face sales outcomes.

Reducing Input Burden

With Aibury, telephone conversations can be recorded and summarized in real-time, significantly minimizing the manual data entry tasks faced by sales representatives. This streamlining not only improves data accuracy but also ensures that no critical information is overlooked in the sales process. By integrating with existing SFA (Sales Force Automation) and CRM (Customer Relationship Management) systems, Aibury transforms unstructured conversations into valuable management resources.

Replicating High-Performing Sales Techniques Across Teams

Moreover, Dentsu Digital's analytical capabilities will be leveraged to dissect the successful techniques of high-performing sales staff, revealing key factors such as effective talk flows and pivotal keywords. This information will be transformed into explicit training manuals and utilized in AI training to elevate the overall dialogue skills of the organization's sales team.

Accelerating the PDCA Cycle

Aibury's generative AI will continuously analyze and summarize conversation data, creating a foundation for knowledge utilization and operational improvement. Dentsu Digital will further enhance this analysis, rapidly delivering actionable insights and recommendations for refining sales scripts and methodologies. This initiative anticipates reinforcing KPI management and governance, ultimately enabling a reproducible PDCA structure.

Future Perspectives

As IVRy and Dentsu Digital join forces to promote digital transformation (DX) in corporate sales operations, they aspire to unlock the potential of voice data from remote communications. By converting what has often been an overlooked asset into a resource for business intelligence, the partnership aims to bolster productivity and facilitate growth for diverse enterprises.

Leadership Statements

Daisuke Kobayashi, Vice President at Dentsu Digital, expressed, "This initiative in developing the AI-DX Solution with IVRy is fundamental in maximizing non-face-to-face sales output and enhancing operational efficiency, addressing our clients' sales challenges. In an increasingly demanding arena, optimizing interactions with customers has never been more critical. By merging IVRy’s cutting-edge services with our consulting methodologies, we aim to provide substantial new value for business growth."

Similarly, Ryoji Okunishi, CEO of IVRy, shared his enthusiasm about the partnership and the launch of the AI-DX Solution, emphasizing its potential to eliminate sales input burdens and ease the imposition of individual expertise. He noted that turning previously unobservable "dialogues" into data becomes a shared asset that can fortify business growth through intelligent utilization.

For further details on IVRy, visit IVRy Corporate Page. To explore the capabilities of conversational AI SaaS “Aibury,” click here.