#Meiji #Kansai #Kinoko no Yama

A Special Flavor to Celebrate 50 Years

Meiji Co., Ltd., known for its innovative snack offerings, is set to launch a limited edition flavor of its iconic chocolate, Kinoko no Yama, to celebrate its 50th anniversary. The Kansai Limited Edition Kinoko no Yama Kinako Stick Flavor will hit the shelves on April 28, 2026, capturing the nostalgia and comfort of traditional Japanese snack flavors.

Overview of the Product

The kinako stick flavor merges rich chocolate with a crunchy cracker to evoke the familiar taste of the traditional kinako sticks sold at local sweet shops. Customers can expect a taste that is not only nostalgic but also subtly sweet and aromatic, aimed at delivering a comforting experience reminiscent of childhood.

Packaging Design

The product packaging showcases vibrant motifs associated with the Kansai region, designed to evoke a sense of warmth and charm characteristic of retro Showa-era aesthetics. Notably, the reverse side of the packaging features relatable content themed around