Transitioning to New Horizons: NRI's Rebranding Journey from Core BTS

Core BTS Rebrands as NRI: A New Chapter in Digital Innovation

In a significant strategic shift, Core BTS, a prominent consultancy in business and technology solutions, has officially rebranded itself as NRI. This transition, announced on April 7, 2025, not only marks a change in name but also signals a broader expansion of services that aligns more closely with NRI's global operations. The merger with NRI, which occurred back in 2021, paves the way for enhanced synergies and collaboration across the companies under the NRI umbrella.

Toshitaka Oiwa, the CEO of NRI North America, shared insights on the rebranding process, highlighting that uniting under the NRI brand significantly amplifies the firm's capacity to provide integrated strategic consulting and advanced technological solutions. “This transition will better position us to assist businesses as they navigate the complexities of the digital landscape,” Oiwa remarked.

As NRI solidifies its presence as a leader in the North American consulting scene, the rebrand aims to encapsulate its commitment to delivering innovative solutions that cater to the evolving needs of clients. The service offerings include:
1. Strategize & Advise: Providing comprehensive market analysis and tailored, data-driven insights to guide client decisions.
2. Build & Transform: Elevating transformation efforts through data intelligence, AI integration, and modernization of applications.
3. Protect & Manage: Reinforcing cybersecurity protocols and IT governance, along with managed services to ensure organizational resilience.

Importantly, NRI assures that existing contracts, partnerships, and client relationships will remain intact. Clients can expect the same level of support from their dedicated teams, ensuring continuity even amidst the rebranding efforts. The company will also unveil revamped digital assets, including a new website and updated social media presence, indicating a fully integrated approach moving forward.

The rebranding aligns with NRI’s vision to strengthen its operational scale and explore cutting-edge solutions across emerging technologies. This strategic pivot aims to meet a growing demand among clients for comprehensive support throughout their digital transformation journey.

NRI operates with a robust portfolio of over 16,000 employees dispersed across 16 countries, including key markets like New York, London, and Tokyo. With annual sales surpassing $4.8 billion, NRI stands rated 'A' by SP Global Ratings Japan, solidifying its reputation as a leading consultancy in the business technology sector.

In conclusion, the transition from Core BTS to NRI is more than just a rebranding; it represents a crucial step towards fulfilling the promises of innovation and exceptional service to its clients. As the company opens a new chapter in its story, it aims to further establish itself as a vital partner in helping businesses achieve digital excellence. Discover more about NRI’s updated offerings and commitment to innovation at their newly launched website: www.nri-na.com.