SpartanNash Unveils Exciting Brat Shop to Elevate Summer Barbecues

SpartanNash Launches New Brat Shop to Celebrate BBQ Season

As summer approaches, SpartanNash is excited to announce the grand opening of its latest creation: the Brat Shop. This innovative in-store destination is set to spice up summer barbecues at all Family Fare, DW Fresh Market, and Martin's Super Market locations. Aimed at meeting the increasing demand for unique and delicious bratwurst options, the Brat Shop promises to cater to the grilling enthusiasts across the region.

The Brat Shop is not just a simple butcher counter; it features a diverse array of bratwurst flavors that are perfect for outdoor gatherings. From classic options to more whimsical creations, the shop offers something for everyone. Featured flavors include the Honey BBQ, which combines sweetness with a hint of smoky flavor, and the Pineapple Teriyaki for those who love a tropical twist. Spicy food lovers can enjoy the Hot+Sweet Red Chile and the Taco Cheddar, which adds a zesty kick to the traditional bratwurst.

Notably, the Philly Cheesesteak brat has emerged as a heavyweight contender, while the Michigander brat celebrates local pride with its cherry-kissed flavor, making it a true crowd-pleaser. SpartanNash's Chief Marketing Officer, Erin Storm, shared, “We understand that summer is synonymous with grilling, and we want to enhance those moments with flavors that excite.” With the Brat Shop, SpartanNash aims to elevate the grilling experience, providing customers with fresh flavors made daily right from their stores.

According to a nationwide survey conducted by Talker Research, barbecue culture is deeply embedded in summer traditions among Americans. Results show that a staggering 66% of respondents consider summer grilling to be their favorite season, and 77% have a penchant for trying new flavors at cookouts. Interestingly, the survey reveals that 42% of Midwestern respondents enjoy bratwurst at BBQs, with over half of them consuming bratwurst at least once a month, emphasizing the growing popularity of this flavorful sausage.

Changing preferences reveal that while some individuals prefer their brats without any toppings, the majority opt for classic condiments. In fact, mustard remains the topping of choice for many, while younger generations are inclined to experiment with ketchup and spicy peppers. Side dishes also reflect the diverse tastes, with 70% of Baby Boomers favoring potato salad, while newer generations lean toward comfort foods like mac and cheese.

“The Brat Shop and our stores offer everything necessary to create new grilling traditions,” Storm said. As part of SpartanNash's broader commitment to customer engagement, the Brat Shop will operate through Labor Day weekend, allowing ample time for patrons to indulge in their favorite summer bites.

For those eager to explore the Brat Shop, you can find a participating store near you by visiting SpartanNash’s website. The excitement is palpable as grilling season hits full swing. Let’s get ready for summer memories filled with delicious food, friends, and family around the grill!

About SpartanNash

SpartanNash is a prominent food solutions company dedicated to enhancing lives through quality products. With a focus on a People First culture, the company employs around 20,000 associates and operates nearly 200 retail grocery stores across multiple states. Leveraging a robust supply chain, SpartanNash serves both wholesale customers and retail shoppers, ensuring that they deliver an exceptional array of products from fresh produce to household essentials. For further information regarding SpartanNash and their offerings, please visit their official website.