Criteo Elevates Connor McGogney to Chief Strategy Officer Role

Criteo, a global leader in connecting the commerce ecosystem, has recently announced the promotion of Connor McGogney to the role of Chief Strategy Officer. This evolution in his career comes after his successful tenure as Chief Business Development Officer, where he was instrumental in guiding the company's partnerships and corporate development initiatives.

Since joining the company in 2018, McGogney has played a significant role in propelling Criteo's growth through strategic alliances and acquisitions. His adept management contributed to the establishment of a robust partnership ecosystem, pivotal for the organization's success. Notably, he oversaw the acquisition of several key players in retail media, as well as Iponweb, a move that greatly enhanced Criteo's platform capabilities and solidified its leadership in the commerce media sector.

Michael Komasinski, the Chief Executive Officer of Criteo, praised McGogney's impact, stating, "Connor has been a driving force in shaping Criteo's growth trajectory. His capability to align our business with the evolving demands of partners, clients, and the broader market has been vital to our success. We are thrilled to recognize his ongoing contributions with this promotion." This sentiment underscores the essential role McGogney has played in adjusting Criteo's strategies to meet the dynamic needs of the marketplace.

In his new capacity as Chief Strategy Officer, McGogney will not only continue to lead partnerships and corporate development, but he will also delve into defining Criteo's comprehensive corporate strategy and long-term growth plan. Collaborating closely with various organizational leaders, McGogney's focus will be on identifying new growth avenues, enhancing Criteo's market positioning, and utilizing AI-driven innovations to reinforce the company's stature as the preferred collaborator within the commerce ecosystem.

Prior to his journey at Criteo, McGogney held the position of Vice President for Global Mergers and Acquisitions and Corporate Development at Nielsen. Before that, he served as Vice President of Media and Technology Investment Banking at Credit Suisse. His rich experience in the finance and media sectors adds layers of valuable insights to his strategic responsibilities.

As the commerce landscape continues to evolve, Criteo stands poised for future success under McGogney's strategic stewardship. The company remains committed to leveraging its advanced AI-powered advertising platform, which boasts access to over $1 trillion in annual commerce sales. This capacity not only facilitates connections with consumers but also enables highly personalized shopping experiences that resonate with users.

Criteo continues to leverage data insights and technology to equip its clientele—ranging from brands and agencies to retailers and media owners—with the necessary tools to drive performance and sustainable growth. As the company adapts to new challenges and opportunities, the steady guidance of McGogney is expected to pave the way for continued innovation and leadership within the commerce media sphere.

For further information, businesses and individuals interested in exploring Criteo's services can visit their official website at criteo.com. This strategic shift marks an exciting chapter for Criteo, as McGogney's leadership helps align the company with the future of digital commerce.