Xavier Creative House Earns PM360 Innovation Award in Sustainability

Xavier Creative House: Pioneering Sustainability in Healthcare Marketing

On December 5, 2024, Xavier Creative House (XCH), a women-owned virtual healthcare marketing agency, was awarded the esteemed PM360 Innovation Award for its efforts in sustainability. This recognition validates XCH's commitment to redefining standards in the healthcare marketing industry, particularly for micro and small businesses aiming to implement sustainable practices.

XCH has previously been acknowledged by Inc. Magazine, which featured it in the Best in Business List for Sustainability under the "Small Mighty" category. This accolade celebrates the agency’s impactful approach to Corporate Social Responsibility (CSR), reflecting its mission to blend purpose with profitability.

Jennifer Blossom Beddingfield, the Director of HR and Sustainability at XCH, stated, "This award is a testament to our belief that small businesses can lead transformative change.", emphasizing the organization's goal to integrate sustainability into every operational aspect. Through steadfast dedication, they aim to inspire others on their sustainability journey.

In 2023, XCH launched a robust sustainability strategy tagged 'Next Level 2023.' This initiative featured the appointment of a dedicated Sustainability Executive, which is particularly innovative for a small team of just twenty people. These measures have been aligned with prominent standards such as ISO 27001, GDPR, and the UN's 17 Global Sustainability Development Goals.

The culmination of these efforts was reaching B Corp Certification in December 2023, reflecting a noteworthy 39% increase in their CSR score. Additionally, XCH earned a Platinum EcoVadis Ranking, achieving an impressive 90/100. This score places them within the top 1% of companies globally recognized for their sustainability practices.

XCH's innovations reach beyond just meeting compliance requirements. They actively utilize automated systems to track carbon emissions, manage digital waste effectively, and promote supplier diversity. Their internal philanthropy program, XCH XO™, alongside leadership involvement in AstraZeneca’s Sustainability Cohort, further establishes XCH as a frontrunner in sustainable business practices.

Sunny White, the CEO of XCH, expressed pride in receiving this recognition from PM360 and Inc. Magazine. He stated, “We’re proud to lead by example, inspiring other micro and small businesses to embrace sustainability and thrive in the process.” This sentiment highlights XCH's vision of empowering a wave of change across the industry.

XCH’s innovative strategies serve not only as an exemplary model but also as a blueprint for agile companies looking to weave sustainability into their operations while pursuing growth. They aim to support other micro and small life sciences companies in adopting sustainable practices, thereby enhancing their procurement opportunities.

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency that specializes in pharmaceutical, biotech, and medical device marketing. The team is fueled by a passion for creating impactful marketing strategies that influence behavior in the healthcare marketplace. A certified B Corporation, XCH is recognized for its dedication to sustainability, diversity, and ethical business practices, proving that it is possible to combine marketing innovation with a commitment to social and ecological responsibility.

To learn more about Xavier Creative House, visit xaviercreative.com.