Unveiling the Sexy Scent Study: How Fragrance Impacts Attraction on OkCupid
As Valentine's Day approaches, many seek love and companionship. However, an intriguing study by Scentbird and OkCupid reveals that scent plays a significant role in this quest for romance. The newly introduced Sexy Scent Study uncovers the influences of fragrance on dating behaviors and preferences, highlighting the power of olfactory cues in attraction.
Elena Lecue, CMO of Scentbird, emphasized the value of understanding the dynamics between fragrance and attraction. According to the study, floral scents rank as the most alluring for women, while woody scents captivate men. It is no wonder that Scentbird's bestsellers are dominated by these fragrance categories; evident from their findings that 80% of singles eliminate potential partners over body odor—a stark reminder of scent's impact.
Michael Kaye, Head of Brand at OkCupid, elaborated on the survey results, indicating a staggering 73% of daters admitted to finding someone attractive because of their scent. Additionally, 57% confessed to making a romantic advance based on a pleasant fragrance. These statistics confirm that scent is not only a critical factor in initial attraction but also plays a pivotal role in deciding whether someone will pursue a second date.
Jeniece Trizzino, VP of Innovation at Scentbird, notes the profound chemistry involved in the interplay of scent and attraction. The subconscious reactions triggered by particular scents can significantly influence partner selection without daters even realizing it. To reinforce their findings, extensive data was collected regarding dating preferences, ghosting tendencies, and the scents that singles perceive as most attractive during first encounters.
The research carried out by OkCupid's team involved surveying hundreds of members, leading to vital insights. Not only did they analyze preferences, but they also cultivated a collection of the most popular fragrances deemed sexy by both genders. Bettina O'Neill, SVP of Business Development at Scentbird, said the scented collection was carefully curated and made accessible for purchase on their website, allowing interested singles to explore what makes a scent irresistible.
The findings of the Sexy Scent Study showcase scent’s indispensable nature in the dating world; it can lead to connections and, conversely, disconnections. With Valentine's Day right around the corner, perhaps now is the time for singles to assess the fragrances they wear. The right scent could be the key to unlocking a romantic encounter. In conclusion, whether you are a fragrance aficionado or just beginning your scent journey, understanding how fragrances influence attraction could enhance your dating experience significantly. Log on to Scentbird.com to explore their selections, and may your perfect scent lead to finding that perfect someone this Valentine’s Day!
About Scentbird
Scentbird is a notable online fragrance subscription service dedicated to helping fragrance enthusiasts delve into new scents through a customized subscription model. With a diverse range of over 600 designer and niche fragrances to choose from, Scentbird offers an engaging platform that makes enjoying luxury scents more accessible. Their subscription service starts at an affordable $16.95, enabling users to enhance their fragrance collections monthly without the risk of committing to full-sized bottles.
About OkCupid
As a trailblazer in the dating app arena, OkCupid prioritizes compatibility by using user responses to in-depth questions that matter most. This approach emphasizes a person’s beliefs, passions, and preferences, facilitating meaningful connections worldwide since 2004. With operations spanning over 110 countries, OkCupid continues to revolutionize the dating experience.
Elena Lecue, CMO of Scentbird, emphasized the value of understanding the dynamics between fragrance and attraction. According to the study, floral scents rank as the most alluring for women, while woody scents captivate men. It is no wonder that Scentbird's bestsellers are dominated by these fragrance categories; evident from their findings that 80% of singles eliminate potential partners over body odor—a stark reminder of scent's impact.
Michael Kaye, Head of Brand at OkCupid, elaborated on the survey results, indicating a staggering 73% of daters admitted to finding someone attractive because of their scent. Additionally, 57% confessed to making a romantic advance based on a pleasant fragrance. These statistics confirm that scent is not only a critical factor in initial attraction but also plays a pivotal role in deciding whether someone will pursue a second date.
Jeniece Trizzino, VP of Innovation at Scentbird, notes the profound chemistry involved in the interplay of scent and attraction. The subconscious reactions triggered by particular scents can significantly influence partner selection without daters even realizing it. To reinforce their findings, extensive data was collected regarding dating preferences, ghosting tendencies, and the scents that singles perceive as most attractive during first encounters.
The research carried out by OkCupid's team involved surveying hundreds of members, leading to vital insights. Not only did they analyze preferences, but they also cultivated a collection of the most popular fragrances deemed sexy by both genders. Bettina O'Neill, SVP of Business Development at Scentbird, said the scented collection was carefully curated and made accessible for purchase on their website, allowing interested singles to explore what makes a scent irresistible.
The findings of the Sexy Scent Study showcase scent’s indispensable nature in the dating world; it can lead to connections and, conversely, disconnections. With Valentine's Day right around the corner, perhaps now is the time for singles to assess the fragrances they wear. The right scent could be the key to unlocking a romantic encounter. In conclusion, whether you are a fragrance aficionado or just beginning your scent journey, understanding how fragrances influence attraction could enhance your dating experience significantly. Log on to Scentbird.com to explore their selections, and may your perfect scent lead to finding that perfect someone this Valentine’s Day!
About Scentbird
Scentbird is a notable online fragrance subscription service dedicated to helping fragrance enthusiasts delve into new scents through a customized subscription model. With a diverse range of over 600 designer and niche fragrances to choose from, Scentbird offers an engaging platform that makes enjoying luxury scents more accessible. Their subscription service starts at an affordable $16.95, enabling users to enhance their fragrance collections monthly without the risk of committing to full-sized bottles.
About OkCupid
As a trailblazer in the dating app arena, OkCupid prioritizes compatibility by using user responses to in-depth questions that matter most. This approach emphasizes a person’s beliefs, passions, and preferences, facilitating meaningful connections worldwide since 2004. With operations spanning over 110 countries, OkCupid continues to revolutionize the dating experience.
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