#Japan #Sustainable Fashion #Tokyo #Ueno Marui #PLEATSMAMA

PLEATSMAMA's First Pop-Up Store in Japan

The renowned sustainable fashion brand PLEATSMAMA, based in South Korea, is set to make its debut in Japan with a pop-up store at Ueno Marui. This limited-time store will run for 14 days from May 22 to June 4, 2026, allowing fashion enthusiasts to immerse themselves in eco-friendly luxury like never before.

An Iconic Arrival

Founded by Wang Jong-mi, PLEATSMAMA aims to revolutionize the fashion industry with bags crafted from recycled materials. As the brand expands its reach in Japan, following successful launches in Shinjuku and Shibuya, this pop-up represents a significant milestone, marking its first step into the vibrant Ueno community, known for its rich culture and the iconic Ueno Zoo, famous for its panda exhibits.

Exclusive Offerings

At the Ueno pop-up, visitors will have the chance to purchase beloved collections alongside exclusive items commemorating the store's opening. Notably, bags inspired by the Ueno Zoo's beloved pandas will be available, tailored specifically for the occasion. These playful designs merge the brand's signature pleated aesthetic with whimsical elements, catering not only to local shoppers but also to international tourists seeking unique gifts.

The lineup of offerings includes:

• - Rolling Panda 2-way Shopper Bag
• - Giant Panda 2-way Shopper Bag
• - New Bow Bag
• - Big Bow Bag
• - New Bow Backpack
• - Mini Cross Bow Bag
• - Big Shoulder Bag
• - Polka Dot Line Bags

Each of these bags represents a commitment to both style and sustainability, demonstrating how recycled materials can create functional and fashionable accessories.

Special Opening Promotions

To celebrate PLEATSMAMA's entry into Ueno, the brand is introducing a series of enticing promotions at the pop-up store:
1. 10% Off for Epokusu Card Members: Enjoy an exclusive discount on purchases made with the Epokusu card, valid until May 31, 2026.
2. Additional 10% Off for Multiple Purchases: Buy two or more items and receive another 10% off your total.
3. Free Bunny Pouch with Purchases Over 20,000 JPY: Receive a cute bunny pouch, a trending item, with qualifying purchases.

These deals can be combined, making this pop-up an unmissable opportunity for those looking to revamp their accessory collection while prioritizing sustainability.

Commitment to Sustainability

The philosophy behind PLEATSMAMA revolves around environmental consciousness. The brand's unique production process utilizes 3D knitting technology instead of traditional methods, which minimizes material waste while maintaining product integrity. Each bag is crafted using approximately 16 recycled plastic bottles, emphasizing a commitment to reducing environmental impact without compromising style or function.

This innovative approach not only highlights the brand's dedication to sustainability but also showcases its ability to merge eco-friendliness with high-fashion aesthetics, demonstrating that responsible shopping can be stylish and chic.

About NOVO Corporation

The pop-up is organized by NOVO Corporation, a company specializing in cross-border business ventures between Japan and South Korea. With its vast expertise in fostering mutual growth, NOVO is proud to support PLEATSMAMA’s launch, ensuring a successful footprint in the Japanese market.

Conclusion

Mark your calendars for this exciting event at Ueno Marui, where fashion enthusiasts can explore a unique selection of sustainable bags from PLEATSMAMA. With exclusive items and promotions, join the movement towards responsible fashion while enjoying the playful spirit of the brand. Don’t miss this chance to make a conscious fashion statement from May 22 to June 4, 2026!

Event Details:

• - Location: Ueno Marui 1F Event Space, 6-15-1 Ueno, Taito City, Tokyo
• - Hours: 11:00 AM - 8:00 PM (last day until 6:30 PM)
• - Website: Visit PLEATSMAMA to learn more about their mission and collections.