#USA #Bethlehem #PEEPSFEST #Just Born

PEEPSFEST® 2025: A Sweet Countdown to the New Year

The annual PEEPSFEST® returns for its 17th year, promising a delightful experience for families and fans alike in Bethlehem, Pennsylvania. Each December 30th and 31st, the SteelStacks becomes a hub of joy, creativity, and sweet surprises that mark the end of the year with fun and excitement.

A Festivity for All Ages

With a history of celebrating the New Year, PEEPSFEST® has become more than just an event; it's a tradition for many. This year's festivities are set to include beloved activities and exciting new attractions that cater to guests of all ages. From crafts and giveaways to live performances and hands-on experiences, there’s something for everyone!

Upon entering, guests aged 12 and under will receive a complimentary PEEPSFEST® tote bag. This handy accessory is perfect for collecting all the sweet memories made throughout the day. To make the event even more special, attendees will get a first look at a brand-new PEEPS® Marshmallow flavor set to launch for Easter 2026—providing an extra thrill for fans of this iconic brand.

New Activities and Experiences

Courtney Angle, Corporate Affairs Specialist at Just Born Quality Confections, shared her excitement about this year’s event, stating that PEEPSFEST® encapsulates the fun and creativity of the PEEPS® brand. Attendees can engage with a myriad of interactive experiences designed to spark imagination and joy.

One of the standout elements this year is the PBS39 Experience at PEEPSFEST®, offering an enriching blend of educational and inclusive fun. Families can participate in various activities such as:

• - The Sensory-Friendly Space: An area created for those needing a calming environment, ensuring comfort throughout the festival.
• - Friendship Bracelet Creation Station: Kids can make colorful keepsakes to treasure their festival memories.
• - Community Diorama Contest Display: Showcasing imaginative creations from the local community.
• - Wellness Room: A comfortable space catering to nursing mothers and families needing a quick break.
• - Peeps in the Kitchen with Chef Julie: Live demonstrations and sweet recipe tips to inspire the chef in everyone.

The Grand Finale: The PEEPS® Chick Drop

The celebration culminates with the iconic PEEPS® Chick Drop—a towering, 400-pound, vibrant yellow chick that stands at an impressive four feet and nine inches. This monumental moment is not only a visual spectacle but also the grand finale for each day's festivities. Shimmering lights and a dazzling fireworks display will accompany the drop, making for an unforgettable end to the year.

Mark your calendars for December 30th and 31st, as the PEEPS® Chick Drop lights up the SteelStacks at 5:35 PM, serving as a sweet signal for everyone to gather together and welcome the new year with joy and celebration.

For those interested in learning more about PEEPSFEST® and how to get involved in the celebratory activities, detailed information can be found at artsquest.org/peepsfest.

About Just Born Quality Confections

Just Born is a proud third-generation family-owned candy manufacturer dedicated to creating joyful moments and stronger communities. Known for its iconic brands such as PEEPS®, MIKE AND IKE®, HOT TAMALES®, and GOLDENBERG'S® PEANUT CHEWS®, Just Born has been a part of cherished family traditions for over a century. Founded in 1923 by Sam Born, the company exemplifies a commitment to quality and community, making it a beloved name in American candy history. For more information, visit justborn.com or follow them on social media @JustBornInc.

As 2025 approaches, come join the sweet tradition of PEEPSFEST® and create lasting memories with family and friends in Bethlehem. Don't miss out on this delightful experience that promises to bring joy and warmth to the end of the year!

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