Zoomd and E2 Forge Strategic Alliance to Enhance Sports and Betting Solutions
Zoomd and E2 Form Strategic Alliance
Overview
In a significant move to strengthen their service offerings in the sports and betting industry, Zoomd Technologies Ltd. (TSXV: ZOMD) has officially partnered with E2-Quadrat communications GMBH. This integration aims to enhance user acquisition strategies for clients in a sector poised for rapid growth.
About Zoomd and E2
Founded in 2012, Zoomd has made its mark as a leader in mobile marketing technology, specializing in user acquisition and performance marketing. The Canadian company provides a platform that integrates with various global media, allowing advertisers to manage campaigns efficiently and effectively.
E2, a well-established name in digital marketing and technology solutions focused on the sports and betting domain, boasts over two decades of industry experience. The company's extensive international network ensures it can provide services to clients on a global scale, underpinning its reputation as a trusted partner in the sector.
Partnership Development
The formal announcement of their partnership comes after a successful proof of concept (POC) that demonstrated the potential synergies between Zoomd's technology-driven approach and E2's deep industry knowledge. Both entities recognized the opportunity to collaborate more closely after validating their joint value proposition through initial successful campaigns.
As part of this strategic alliance, specific steps have been outlined to leverage the strengths of both organizations. A dedicated sales team is being established to promote Zoomd's offerings to E2's client base, which significantly broadens the reach and impact of Zoomd's technologies.
Services and Impact
Under the new partnership, E2 will incorporate Zoomd's user acquisition services and technologies into its repertoire. These advanced tools include performance-based campaign optimization techniques and real-time analytics, enhancing E2's capability to serve its clients better. This alliance stands to expose Zoomd to a broader audience, significantly increasing its global growth potential.
Both companies believe this partnership will create a fully integrated growth solution, combining E2’s expertise with Zoomd’s cutting-edge technology to help sportsbook operators optimize campaigns. The anticipated result is improved client acquisition outcomes and increased operational efficiency across key markets.
Leadership Insights
Leo Vogel, Managing Director and owner of E2, expressed optimism regarding the partnership, stating, "We truly believe that this collaboration will enhance our ability to offer end-to-end growth solutions to our clients, merging E2's sportsbook expertise with Zoomd's innovative products. This positions us perfectly for expansion with existing clients and unlocking new opportunities."
Amit Bohensky, Chairman of Zoomd, echoed these sentiments, noting, "This partnership aligns with our strategy of collaborating with leaders in high-growth verticals. It further diversifies our customer base, allowing us to make smarter and more efficient campaigns for sportsbook operators. Our initial success highlights the mutual benefits of this alliance."
Future Steps
Both Zoomd and E2 are poised for growth, having commenced initial integrations. They plan to roll out expanded campaigns in selected markets shortly, continuing to seek deeper collaboration as they adhere to their respective long-term strategic roadmaps.
This partnership not only strengthens the market presence of both companies but also positions them to capitalize on the burgeoning opportunities within the sports and betting industries, promising a new era of growth and innovation in user acquisition services.