tarte Cosmetics and Dunkin' Launch Exciting Guava Girl Summer Lip Collection

Unleashing a Refreshing Wave of Color: The tarte x Dunkin' Collaboration



The summer beauty landscape receives a delightful refresh with the introduction of the Guava Girl Summer lip collection from tarte cosmetics and Dunkin'. Aimed at fans of vibrant colors and juicy flavors, this exciting collaboration is sure to tantalize the beauty-obsessed.

On June 16, 2025, tarte and Dunkin’ launched a limited-edition lineup of lip products inspired by the refreshing taste of Dunkin' Refreshers. Combining the well-loved tarte's maracuja juicy formulas with the fruity flair of Dunkin's beverages, the collection promises a unique blend of beauty and sweetness that stands out in the beauty aisle.

What’s Included in the Collection?


Each product encapsulates the spirit of summer, offering a range of high-shine, impactful lip essentials that deliver both taste and look. Notably, the collection includes:

  • - Maracuja Juicy® Lip Tint: A long-lasting tint that provides a fresh, lip-blushing effect in shades inspired by guava—think lolli and ice pop.
  • - Maracuja Juicy® Shimmer Glass Lip Plump: Available in a lovely rosy mauve, this product not only enhances lip gloss but also promises a fuller appearance, accompanied by a free mini Dunkin' cup keychain charm.
  • - Maracuja Juicy® Lip Melt Mask: A combined daytime balm and lip mask that leaves lips soft and hydrated, presented with a mini Dunkin' donut keychain charm for added excitement.

Unforgettable Accessories


What truly elevates this collection are its exclusive accessories. Each lip product is capped with a limited-edition tarte x Dunkin' cap, making it a coveted item for both makeup enthusiasts and collectors. The fun extends further with the addition of whimsical keychain charms—a mini Dunkin' cup and a donut that can easily attach to your keys or bags, ensuring your beauty vibe is both chic and playful.

As detailed by Maureen Kelly, the visionary behind tarte, “I’ve always been a Dunkin' girl, so teaming up to bring that refreshingly juicy energy to your lips is an absolute dream come true.” Her excitement encapsulates the collaborative spirit of both brands, ensuring fans will relish the combination of flavors and hues.

Celebrate with Dunkin' Refreshers


The partnership doesn't stop at just beauty products. Dunkin' is also refreshing its drink lineup, featuring all medium flavors for just $3*. Highlights include the new Pink Spritz, a delightful mix of guava, orange, and passion fruit, alongside fan favorites like Tropical Guava and Strawberry Dragonfruit. With customizable bases from Green Tea to Oatmilk, there’s plenty of room for creativity and personalization.

Events and Availability


The launch celebration is a cross-country affair titled “#trippinwithtarte” which begins with exclusive VIP parties in key locations across the U.S., including New York City on June 24, and continues to Miami, Nashville, Dallas, and Los Angeles. Each event will feature unique giveaways, offering several lucky attendees a chance to join the fun.

The tarte x Dunkin' collection is now available on tarte.com with a subsequent rollout on Ulta.com and physical stores starting June 29. Each item retails for $27, promising a vibrant lip experience without compromise.

For an exclusive TikTok Shop deal, fans can grab bundles featuring products at a buy one, get one free offer—a perfect way to kick off this delightful summer collection!

As fans dive into Guava Girl Summer, they can anticipate vibrant lips and refreshing drinks, making this summer unforgettable. Stay tuned to tarte’s social channels for updates on the celebration, products, and how to get involved in the fun.

Celebrating through beauty, color, and drinks, this collaboration marks a fun-filled summer for both tarte and Dunkin'.

Topics Consumer Products & Retail)

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