Grove Launches Adorable Collaboration Items with My Melody and Kuromi This March

Exciting New Collaboration: Grove Teams Up with My Melody and Kuromi

Grove, the women's fashion brand operated by Arcus International (part of the World Group), is set to launch a delightful line of special collaboration items featuring the beloved Sanrio characters My Melody and Kuromi. The collection will be available for early purchase on the brand's online store starting March 6, with in-store availability beginning on March 11.

This release marks an exciting opportunity for fans of both fashion and these iconic characters. Grove’s mission is to offer versatile and trendy clothing options that cater to a wide array of women's styles, providing an impressive selection of everyday casual wear that can effortlessly transition from office settings to leisure outings.

The collaboration showcases an array of items, each featuring charming designs that appeal to adult women looking to add a touch of cuteness to their everyday lives. From eye-catching tote bags to useful pouches, these specially designed items promise to brighten up spring outings.

Collection Highlights

The new collection features vibrant colors with striking black and red hues, each piece designed to incorporate the playful aesthetics of My Melody and Kuromi. Here’s a sneak peek at some of the items:

1. Gingham Mini Tote Bag

- Price: ¥3,979 (tax included)
- Size: Height 20 cm × Width (bottom) 18.5 cm × Gusset 13.5 cm
- Colors: Red (My Melody) / Black (Kuromi)
- This canvas tote boasts a three-dimensional embroidered design of My Melody and Kuromi, enhanced by trendy gingham patterns, making it ideal for spring outings. The spacious gusset also makes it perfect as a lunch bag or secondary tote.

2. Charm Attached Lee Tote Bag

- Price: ¥5,979 (tax included)
- Size: Height 21 cm × Width (bottom) 27.5 cm × Gusset 9 cm
- Colors: Red (My Melody) / Black (Kuromi)
- This practical tote features an adorable embroidery charm of My Melody and Kuromi, alongside a subtle “Lee” logo with character silhouette studs. It’s spacious enough for A5 items, combining style and functionality.

3. Plush Pouch Charm

- Price: ¥2,479 (tax included)
- Size: Height 13 cm × Width 12 cm × Gusset 1 cm
- Colors: Red (My Melody) / Charcoal Gray (Kuromi)
- Soft and cuddly, this plush pouch features a charming face design and includes a carabiner for easy attachment to bags or belt loops, making it perfect for carrying small essentials like lip balm.

4. Gingham Shell Pouch

- Price: ¥3,479 (tax included)
- Size: Height 11.5 cm × Width (bottom) 17.5 cm × Gusset 5.5 cm
- Colors: Red (My Melody) / Black (Kuromi)
- The shell-shaped pouch opens wide for easy access, featuring interior pockets for organizing small items like lipsticks or compacts.

5. Face Charm Pouch

- Price: ¥1,980 (tax included)
- Size: Height 6 cm × Width (bottom) 7 cm × Gusset 4 cm
- Colors: Red (My Melody) / Charcoal Gray (Kuromi)
- This mini pouch features an embroidered design of My Melody and Kuromi's faces and offers a cute way to store earbuds or other small items, complete with a chain for attachment to bags.

This delightful collaboration illustrates Grove's commitment to creating products that blend practicality with playful, feminine design, ensuring that women can embrace their style with a hint of charm.

Check out Grove’s official store and social media for more details about the collection, and mark your calendars for these must-have items that are sure to sell out quickly!

- Online Store: Grove Online Store
- Social Media: Instagram, LINE, X

About Grove

Grove's brand concept, “My Feminity My Life,” encapsulates the idea of making everyday life a bit more charming and elegant. By featuring high-quality, stylish designs, Grove aims to help you find your unique femininity effortlessly.