Genesis Launches Prestige Black Trim for 2026 Models in North America
In an exciting development for automotive enthusiasts, Genesis has officially introduced its striking Prestige Black trim to the North American market, starting with the 2026 model year. This bold design feature will be available on four prominent models: the G80 executive sedan, the G90 flagship sedan, the GV80 SUV, and the GV80 Coupe. The Prestige Black trim adds a chic, monochromatic look that emphasizes sophistication and style, elements that are increasingly appealing to consumers looking for vehicles that reflect their personal tastes.
One of the key highlights of the Prestige Black package is its all-black aesthetic, which transforms the vehicles’ exteriors into a sleek experience. This includes blacked-out elements like the front bumper, radiator grille, Genesis emblem, and headlamp bezels, as well as unique accents in the Advanced Driver-Assistance System radar cover. Such details reflect Genesis’ commitment to creating a cohesive and refined design philosophy.
Customers will have the option to choose between two striking exterior colors: Vik Black and Uyuni White. Vik Black, inspired by a beautiful volcanic beach in Iceland, boasts a pure black finish accentuated by Black Diamond Pearl particles that create a shimmering effect. Alternatively, Uyuni White offers a creamy-white finish reminiscent of Bolivia's vast salt flats, providing a stunning contrast to the dark elements of the Prestige Black trim. Each color is complemented by exclusive all-black alloy wheels sized between 20 to 22 inches, depending on the specific model.
The interior of these vehicles advances the monochromatic theme with an upgraded Obsidian Black Monotone finish. Key interior upgrades include 'Black Ash' open-pore wood trim on the dashboard and center console, along with refined black touches on door handles, multimedia controls, HVAC dials, and steering wheel buttons. This results in a sophisticated cabin that aligns with the luxurious experience Genesis strives to offer.
Tedros Mengiste, the chief operating officer of Genesis Motor North America, expressed that North American customers are drawn to vehicles that echo their personal style and craftsmanship aspirations. "Prestige Black delivers exactly that. It's a unique yet straightforward design that presents a bold new look while enhancing sophistication," explained Mengiste.
Prestige Black models come equipped with distinct features that further elevate the driving experience. The G80 Prestige Black, for instance, includes 20-inch black alloy wheels with a new design tailored for North America, enhanced braking systems, and a host of black monobloc brake calipers. The pricing for the G80 Prestige Black starts at an MSRP of $79,350 with a destination fee of $1,495.
The G90 Prestige Black model kicks it up a notch with 21-inch wheels and luxurious semi-aniline leather seating, starting at $105,750, also plus destination fees. Meanwhile, both the GV80 and GV80 Coupe maintain robust functionalities such as seating for five and reclining rear seats, along with similar aesthetically enhanced features, priced at $83,250 and $89,400 respectively.
Genesis has made significant strides in North America, becoming a recognized brand synonymous with high-quality design and exceptional customer service, characterized by its philosophy of treating customers as valued guests (‘son-nim’ in Korean). With over 200 retailers across the U.S. and subsequently expanding in Canada, Genesis continues to create a notable presence in the automotive market.
For those interested in more information about the upcoming Prestige Black models or to configure their own bespoke vehicle, Genesis invites potential customers to visit their official website or local retailers. Further details regarding pricing and availability will be disclosed later this year, promising an enticing addition to the luxury automotive landscape in North America.
One of the key highlights of the Prestige Black package is its all-black aesthetic, which transforms the vehicles’ exteriors into a sleek experience. This includes blacked-out elements like the front bumper, radiator grille, Genesis emblem, and headlamp bezels, as well as unique accents in the Advanced Driver-Assistance System radar cover. Such details reflect Genesis’ commitment to creating a cohesive and refined design philosophy.
Customers will have the option to choose between two striking exterior colors: Vik Black and Uyuni White. Vik Black, inspired by a beautiful volcanic beach in Iceland, boasts a pure black finish accentuated by Black Diamond Pearl particles that create a shimmering effect. Alternatively, Uyuni White offers a creamy-white finish reminiscent of Bolivia's vast salt flats, providing a stunning contrast to the dark elements of the Prestige Black trim. Each color is complemented by exclusive all-black alloy wheels sized between 20 to 22 inches, depending on the specific model.
The interior of these vehicles advances the monochromatic theme with an upgraded Obsidian Black Monotone finish. Key interior upgrades include 'Black Ash' open-pore wood trim on the dashboard and center console, along with refined black touches on door handles, multimedia controls, HVAC dials, and steering wheel buttons. This results in a sophisticated cabin that aligns with the luxurious experience Genesis strives to offer.
Tedros Mengiste, the chief operating officer of Genesis Motor North America, expressed that North American customers are drawn to vehicles that echo their personal style and craftsmanship aspirations. "Prestige Black delivers exactly that. It's a unique yet straightforward design that presents a bold new look while enhancing sophistication," explained Mengiste.
Prestige Black models come equipped with distinct features that further elevate the driving experience. The G80 Prestige Black, for instance, includes 20-inch black alloy wheels with a new design tailored for North America, enhanced braking systems, and a host of black monobloc brake calipers. The pricing for the G80 Prestige Black starts at an MSRP of $79,350 with a destination fee of $1,495.
The G90 Prestige Black model kicks it up a notch with 21-inch wheels and luxurious semi-aniline leather seating, starting at $105,750, also plus destination fees. Meanwhile, both the GV80 and GV80 Coupe maintain robust functionalities such as seating for five and reclining rear seats, along with similar aesthetically enhanced features, priced at $83,250 and $89,400 respectively.
Genesis has made significant strides in North America, becoming a recognized brand synonymous with high-quality design and exceptional customer service, characterized by its philosophy of treating customers as valued guests (‘son-nim’ in Korean). With over 200 retailers across the U.S. and subsequently expanding in Canada, Genesis continues to create a notable presence in the automotive market.
For those interested in more information about the upcoming Prestige Black models or to configure their own bespoke vehicle, Genesis invites potential customers to visit their official website or local retailers. Further details regarding pricing and availability will be disclosed later this year, promising an enticing addition to the luxury automotive landscape in North America.
Topics Consumer Products & Retail）
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