#Japan #Tokyo #KAORIUM #SCENTMATIC #Natural Lawson

Introduction

SCENTMATIC Inc., led by CEO Toshiharu Kurisu, is set to expand its AI sommelier system, KAORIUM for Sake & Wine, into over 50 Natural Lawson stores in and around Tokyo by July 9, 2026. This follows a successful initial rollout at 133 locations, enhancing both customer experience and wine selection.

Transforming the Wine Selection Experience

The KAORIUM for Sake & Wine system offers a unique way to choose sake and wine by visualizing flavors through words. This AI technology not only simplifies the complex flavors of various beverages but also curates personalized recommendations based on the customer’s mood and flavor preferences. Whether a customer is looking for something refreshing or fruity, KAORIUM analyzes the available items and suggests the best match.

The program began trial runs in November 2025 at six stores and expanded in May 2026 to 17 more locations. Now, more customers will benefit from this innovative wine selection method as it expands further.

How Does It Work?

At participating Natural Lawson stores, customers can use KAORIUM devices to answer simple questions about their preferences. The AI then recommends wines suited to their current mood and desires. In addition, the program features 21 new pairing suggestions that combine food items with various wines, enhancing the overall shopping experience. From snacks to desserts and baked goods, customers can discover exciting matches that elevate their dining experience.

Commitment to Customer Enjoyment

Natural Lawson operates under the philosophy of supporting a beautiful and healthy lifestyle. With the expansion of KAORIUM, retailers aim to invigorate wine sales while creating opportunities for complementary purchases of snacks and sweets. By offering AI-driven recommendations for pairings, customers enjoy a new way to experience wine alongside their food, unlocking additional sales opportunities in stores.

SCENTMATIC is committed to enriching customers' discoveries and enjoyment of food in convenience stores through KAORIUM, setting the stage for a transformative approach to retail.

Participating Locations

Some of the new Natural Lawson locations where this innovative technology will be available include:

• - Yagumo 3-chome store
• - Shinkawa 1-chome store
• - Meguro Yagumo 5-chome store
• - Tokyodai Akamonmae store
• - Comodio Shiodome store
• - Upper horse 3-chome store
• - Setagaya Yoga 4-chome store

A total of 50 stores across Tokyo and its suburbs are expected to adopt this system. However, some locations may experience adjustments to their implementation timelines.

FAQs and Conditions

The KAORIUM service will be available freely and is accepting visitors. Please note that due to high demand, there may be wait times. Individual experiences may vary, and conditions might change based on availability. Following the success of KAORIUM, SCENTMATIC continues to redefine how we interact with aromas and selections in retail.

About SCENTMATIC

SCENTMATIC Inc. specializes in transforming olfactory experiences through AI technology with KAORIUM. This service has gained recognition, winning a Silver Award at the prestigious A’ Design Award. Collaborating with the University of Tokyo, SCENTMATIC is engaged in research focusing on how words influence our perception of scent.