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Analytic Partners Maintains Leadership Status in the 2025 Gartner Magic Quadrant

Analytic Partners, a prominent player in the field of Commercial Analytics, has once again been distinguished in the 2025 Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions. This marks a significant achievement for the company, as they have held this esteemed position since the inception of the Gartner report in 2024. Receiving the highest rankings for both execution and vision among competitors solidifies Analytic Partners' reputation in providing superior commercial analytics solutions.

Company Recognition

Nancy Smith, the President and CEO of Analytic Partners, expressed her gratitude for the acknowledgement, stating, "We are honored to be named a Leader for a second consecutive year and delighted to be recognized furthest for 'Completeness of Vision' and highest for 'Ability to Execute'." This recognition serves as a testament to the company's ongoing dedication to delivering top-tier commercial intelligence that empowers businesses to achieve sustainable growth. The introduction of their GPS Enterprise® platform, powered by the innovative ROI Genome®, demonstrates their commitment to providing businesses with the tools needed for agile, data-driven decision-making.

Insights from the Critical Capabilities Report

The accolades continue as Analytic Partners' offerings are also highlighted in the Gartner Critical Capabilities for MMM Solutions. They received the highest scores in eight out of nine critical capabilities assessed, showcasing their strong performance across various evaluative domains:

• - Speed to Value
• - Marketer Adoption Enablement
• - Cross-Function Adoption Enablement
• - Complex Analytics and Execution
• - Self-Service Modeling Workbench
• - Creative Evaluation
• - Creative Data Taxonomy
• - Brand Tracking

The findings also indicated that Analytic Partners ranked highest in both Enterprise Mix Modeling and Mix Modeling for Branding Use Cases, reflecting their robust capabilities in these critical areas.

Maggie Merklin, Chief Customer Officer at Analytic Partners, remarked, "We believe Gartner's Critical Capabilities showcase the importance of commercial enablement, managing complexity and cross-functional adoption to drive speed to value." This insight highlights a growing trend among organizations striving for unified decision-making, leveraging Commercial Analytics to enhance performance across various business functions.

Transition from Marketing Mix Modeling to Comprehensive Commercial Analytics

The journey toward Commercial Analytics represents a significant evolution in the way businesses can measure and analyze performance. Unlike traditional MMM, Commercial Analytics adopts a holistic approach, connecting various business levers to enterprise growth. This upward shift allows companies to draw actionable insights that create alignment between finance, marketing, and operations.

Analytic Partners continues to expand its platform’s capabilities, offering AI-powered insights and dynamic analyses geared toward navigating the ever-evolving marketing landscape. Their commitment to enhancing user experience through continuous platform updates ensures that businesses can stay ahead of the competition.

GPS Enterprise®: The Comprehensive Decision-Making Platform

At the heart of Analytic Partners' success story is their proprietary GPS Enterprise® platform, which integrates data management, advanced analytics, and multi-objective optimizations. This fully-equipped platform supports businesses in meeting their growth aspirations efficiently. Notably, GPS Enterprise boasts a comprehensive suite of features that facilitate sophisticated decision-making, backed by an industry-leading focus on data security and privacy.

The Magic Quadrant report is recognized for its in-depth, data-driven analysis of specific markets, providing a comparative view of provider positions in high-growth sectors. By placing companies into the categories of Leaders, Challengers, Visionaries, and Niche Players, Gartner enables businesses to refine their market analyses based on individual needs.

To explore the full 2025 Magic Quadrant report, individuals can access a complimentary version through designated channels.

For further details on Analytic Partners and their industry-leading solutions, visit their official website at analyticpartners.com.