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Empowering Beauty and Wellness: A Look at the 2025 #MaesaMagicIncubator Graduates

On March 6, 2025, Maesa, a prominent disruptor in the beauty and personal care industry, proudly celebrated the graduation of its second cohort of the #MaesaMagicIncubator. Launched in 2023, this innovative program aims to support emerging beauty and wellness entrepreneurs, particularly those from underserved communities, including BIPOC, LGBTQIA+, individuals with disabilities, low-income backgrounds, and seniors.

The #MaesaMagicIncubator provides its participants with essential resources such as mentorship, funding, and industry expertise essential for scaling their brands. Over an intensive 12-week period, the program equipped three outstanding winners with personalized mentorship, specialized business training, and a grant of $35,000 each, allowing them the financial freedom to explore their potential unhindered.

A Program Designed to Catalyze Growth

The incubator’s curriculum integrates crucial business principles with tailored tracks focusing on finance and marketing, preparing entrepreneurs for real-world challenges. Participants gain significant industry exposure, with this year's cohort experiencing a spot in the 'Future of Commerce and Work' program at Harvard Faculty Club and a paid trip to Cosmoprof North America in Miami. During this event, they had the opportunity to engage with industry professionals through panel discussions and networking events.

The program's conclusion featured a pitch presentation to an advisory board comprising notable investors and beauty industry leaders, including Maesa's CEO Piyush Jain and CMO Oshiya Savur. Jain emphasized the significance of the incubator, stating, “The Maesa Magic Incubator is more than just a program – it's a movement. It’s about equipping entrepreneurs from under-represented communities with resources and expertise to build scalable, lasting businesses.”

Meet the Talented Graduates

The proud graduates of the 2025 cohort have undergone a transformative journey, reaping the benefits of defined guidance and industry resources.

1. Jadis Montijo, Motivo Scar Care

Jadis recognized the potential market for scar care in the beauty sector. He expressed, “The Maesa Magic Incubator validated the need for our products, equipping us with the tools to successfully penetrate an industry that has not seen significant innovation in scar care.” Motivo Scar Care focuses on developing premium scar treatment solutions that not only enhance appearance but also advocate for new standards in healing.

2. Marsha McBain, Berri-Clear Skincare

With gratitude, Marsha shared, “The opportunities and connections I have gained through this program have been invaluable.” Berri-Clear Skincare is at the forefront of introducing the world’s first dark spot superfruit skincare line, harnessing local resources from Trinidad and Tobago to target hyperpigmentation effectively.

3. Aziza El Wanni, The Potion Studio

Aziza described the program as a game-changer, providing resources and mentorship that refined her go-to-market strategy. Her brand, The Potion Studio, focuses on luxury haircare, leveraging high-quality ingredients for individuals with textured hair to simplify their hair care routines.

As the graduates continue on their business journeys, Maesa will continue to provide advisory support and access to a broad network of industry leaders, ensuring these promising entrepreneurs have every opportunity to thrive.

Looking to the Future

Maesa is committed to expanding the #MaesaMagicIncubator to create even more opportunities for diverse founders in the beauty and wellness sectors. With its cutting-edge design, formulation, and marketing capabilities, Maesa excels in delivering innovative products, ensuring that emerging entrepreneurs are empowered to build sustainable futures within the beauty industry.

For more details about the #MaesaMagicIncubator, you can visit Maesa's website.

About Maesa

Maesa continues to be a disruptive force within the beauty and personal care industry, cultivating meaningful brands and making premier beauty accessible. Their current portfolio includes celebrated names such as Kristin Ess and Fine'ry. Explore their contributions to the beauty landscape through their official website.