#Japan #Tokyo #circular economy #CLAS #Zero Waste Day

CLAS: Leading the Charge Towards a Sustainable Future on Zero Waste Day

Every year, May 30 marks "Zero Waste Day"; a day dedicated to raising awareness about waste reduction and encouraging sustainable practices. In alignment with this initiative, CLAS, based in Meguro, Tokyo, founded by President Hirotaka Kubo, is amplifying its efforts towards a circular economy and environmental sustainability.

CLAS's Vision and Circular Business Model

CLAS envisions a lifestyle that allows freedom and ease in living, offering furniture and home appliances through a monthly subscription model. This innovative approach enables individuals and businesses to rent, return, and purchase items at will, thus replacing traditional models of ownership with new experiences of use and acquisition. These practices resonate with the UN's Sustainable Development Goal 12, which emphasizes responsible production and consumption.

As of February 2023, CLAS has been part of an Environmental Ministry project, showing that their furniture services contribute significantly to a circular economy by reducing waste by 38% and CO2 emissions by 36% compared to conventional business models.

Repair and Refurbishment Initiatives

To prevent furniture and appliances from becoming waste, CLAS has implemented a thorough repair and cleaning process for returned items. As of February 2025, more than 110,000 repair and cleaning instances have been documented, showcasing CLAS's commitment to sustainability. Furthermore, by refurbishing excess inventory of appliances, CLAS not only offers its users lower prices but also improves cash flow for suppliers, all while reducing stock levels.

Impact on the Environment

CLAS's circular model promotes the long-term use of products by encouraging customers to return and exchange items rather than discard them. This cycle significantly contributes to waste and CO2 emissions reduction. A report from the Ministry of the Environment highlights the environmental benefits of furniture longevity, suggesting that CLAS’s services result in a considerable drop in waste generation and emissions compared to conventional sales models.

Value for Customers

Notably, CLAS doesn't just focus on environmental impact. Their circular business model allows them to offer services at more affordable monthly fees. By reusing products instead of letting them go to waste, CLAS minimizes production and disposal costs and passes these savings on to customers. This initiative ensures that high-quality products and services become more accessible while being environmentally conscious.

Invitation to Participate on Zero Waste Day

In celebration of Zero Waste Day, CLAS invites new customers to order during a designated period to receive 530 points for future purchases, reinforcing the message of reduced waste and conscious consumption. This promotional offer exemplifies CLAS's commitment to providing sustainable options while allowing individuals the freedom to choose how they want to consume.

Moving Forward Towards a Circular Economy

CLAS continues to strive for a sustainable society through the promotion of a circular business model, ultimately believing in creating a future where everyone can live freely, lightly, and authentically, enjoying their possessions without contributing to waste.

The company operates with the philosophy that caring for our items leads to a lifestyle of mindful living and sustainability.

Company Overview

Founded on April 24, 2018, CLAS is headquartered in Aobadai, Meguro, Tokyo. In addition to its rental services, CLAS also offers products and services designed for office spaces, all under the umbrella of a circular economy. Further details about the company and its practices can be found at their official website.

Explore the sustainable future with CLAS today, because every day can be a Zero Waste Day when we make mindful choices for our environment.