#Austin #Fasted Athlete #PureGold Colostrum #Heather Young

Fasted Athlete Introduces PureGold Colostrum

A Significant Transformation in Wellness
Fasted Athlete, a prominent name in the wellness industry, is making waves after announcing a rebranding initiative under the leadership of Heather Young, co-founder and now majority owner of the company. This strategic move marks a turning point for the brand, which is committed to delivering clean and effective supplements. The highlight of this relaunch is their flagship product: PureGold Colostrum.

The Story Behind the Brand

Founded in 2022 by the dynamic husband-wife duo Kevin and Heather Young, Fasted Athlete was born out of their individual health journeys. Kevin's exploration of intermittent fasting and his passion for fitness inspired the initial idea, while Heather's battle with gut health issues propelled her to seek effective solutions. Their mission has always revolved around providing high-quality supplements that support holistic wellness without sacrificing safety or efficacy.

As Heather takes the reins as majority owner, the brand transitions into a notable woman-led business, reflecting a vision that resonates with their shared values and commitment to inclusivity in health and fitness.

A Modernized Approach to Wellness

Heather Young emphasizes that Fasted Athlete is not about promoting fad diets or extreme training regimens. Instead, the brand promotes a sustainable approach to health through consistent, moderate lifestyle changes. Heather states, “Fasted Athlete is committed to empowering individuals to take charge of their health. Our goal with this rebrand is to create a broader, more inclusive vision while staying true to our roots in wellness and fitness.”

Kevin echoes this sentiment, speaking to the need for inclusive wellness solutions. He adds, “By doing small things like exercising daily and optimizing your gut health, anyone can achieve their optimal well-being.”

The New Look of PureGold Colostrum

The relaunch of PureGold Colostrum comes with an updated design that aims to captivate health-conscious consumers. The product retains its core purpose—promoting gut health, immunity, and recovery—but now flaunts a bold and modern aesthetic that resonates with the company's renewed focus on inclusivity and innovation.

Fasted Athlete's products are priced between $40 and $150 and are accessible via the Fasted Athlete website and on platforms like Amazon. This pricing range positions the products as premium yet accessible, appealing to a diverse audience interested in health and wellness.

Looking Ahead

With this rebranding effort, Fasted Athlete aims to carve a niche in a crowded market, inviting everyone to partake in its mission for better health. Their commitment to foundational wellness and peak performance is unwavering, making it clear that they encourage individuals to