#Japan #Tokyo #V Points #Olive #Mitsui Sumitomo Bank

Introduction to Olive's Remarkable Growth

Mitsui Sumitomo Bank and Mitsui Sumitomo Card celebrated the significant milestone of Olive reaching 5 million accounts. The innovative financial service, launched in March 2023, aims to redefine how people manage their finances with features like banking, card payments, online securities, and insurance all integrated into a single app. To commemorate this achievement, a survey was conducted from March 27 to March 31, 2025, involving 5,000 individuals aged 10 to 60 throughout Japan, achieving insightful results regarding user satisfaction.

High User Satisfaction

Among current Olive users, an impressive 84.8% reported that they were pleased with their experience using the app. Notably, satisfaction was even higher among younger users, with over 90% of respondents in their teens and twenties expressing contentment. This trend highlights Olive's strong appeal to the younger demographic, increasingly embracing technology in managing their finances.

The survey also asked participants what came to mind when thinking of 'olive'. Remarkably, a significant 31.1% associated the term with 'Olive', underscoring the brand's growing recognition.

Key Features Praised by Users

The survey also inquired about which aspects of Olive users found most beneficial. The standout response was the user-friendly interface of the smartphone app, with 48.2% acknowledging this attribute as a significant benefit. Following closely was the convenience of managing various financial services—such as payments, accounts, and investments—all in one application, which was appreciated by 40% of users.

Much of the app's appeal stems from its ability to allow seamless switching between different payment methods without requiring users to carry multiple cards. By offering credit, debit, point payments, and additional card options, Olive ensures hassle-free transactions for everyday activities.

Users also highlighted rewards from accumulated V Points as a key advantage. Approximately 39.2% appreciated the points earned through regular transactions, especially at popular convenience stores and eateries, increasing their loyalty to Olive. Moreover, the unique V Points program offers up to 20% cash back at selected locations based on user activity, making it easier for users to enjoy rewards effortlessly.

Olive offers valuable integration with financial services such as investment plans, where users can earn V Points as they contribute to their investments through SBI Securities.

Voices of Olive Users

Beyond statistical insights, we gathered personal stories from Olive users about how the app has positively impacted their daily lives.

• - A 40-year-old woman shared, "My child opened their first account with Olive, and I’m thrilled to see them manage their finances effectively."
• - A woman in her 30s remarked, "Using Olive encouraged me to adopt mobile payments, leading me to explore new shops."
• - A young man in his 20s expressed his surprise at how quickly he could accumulate points through high rewards, while another 20-year-old mentioned feeling more financially independent now that her account is linked to Olive.
• - A teenager noted, "Receiving my first paycheck in my Olive account made me feel mature."
• - A father in his 50s shared, "I sent money to my son for his living expenses at university, realizing he's truly becoming independent."

These testimonials underscore how Olive has become more than just a financial tool; it has transformed everyday lives, building financial confidence among users.

Celebrating 5 Million Accounts with a Special Campaign

In appreciation for the overwhelming support from users, the Olive team plans to launch a special campaign starting April 24, 2025, where 500 participants will have a chance to win a V Points gift worth 10,000 yen. Both current and new users of Olive can participate, with the ease of following and reposting an announcement on the official Mitsui Sumitomo Bank account on X (formerly Twitter) to enter.

The details of the campaign include:

• - Eligibility: Open to anyone who meets the application requirements.
• - Period: From April 24, 2025, 12:00 to April 30, 2025, 23:59 (tentative).
• - Prize: 500 winners will receive a V Points Pay gift valued at 10,000 yen.

As Olive continues to redefine financial services, these celebrations not only reward existing users but also invite newcomers to discover a manageable and innovative approach to financial wellness.

The campaign invites all users to participate and promises further exciting initiatives as Olive grows its community and presence in the financial landscape.

Conclusion

With its groundbreaking approach and user satisfaction reflected in the latest survey, Olive not only champions convenience but also classroom finance management. Financial independence and engagement with personal budgeting have never been easier for users across varying demographics. Join Olive today and experience a new standard in personal finance management!